Digital Marketing Specialist

Gateshead, United Kingdom | Posted on 03/03/2026

• Salary Competitive (dependent on experience)
• City Gateshead
• Province Tyne and Wear
• Country United Kingdom
• Postal Code NE8

Job Title:
Digital Marketing Specialist (PPC, SEO & Paid Social) – Part Time

Job type:
Part-time

Salary:
Competitive (dependent on experience)

Reports to:
Head of Marketing

About the Role

We are seeking a results-driven Digital Marketing Specialist with strong experience across PPC, SEO and Paid Social to join our marketing team. This part time role involves managing paid campaigns across Google Ads, Meta Ads and Reddit Ads, as well as supporting SEO performance through technical audits, on‑page optimisation and data‑driven insights.

The ideal candidate will bring 3–5 years of experience in a similar digital marketing role, with proven ability to deliver strong campaign results and actionable performance analysis.

• Manage and optimise Google Ads campaigns across Search, Display and Performance Max.
• Conduct keyword research and refine targeting and bidding strategies.
• Test and improve ad copy and landing pages.
• Monitor campaign budgets and performance.

• Build and manage campaigns across Facebook and Instagram using Meta Ads Manager.
• Leverage retargeting and lookalike audiences to meet campaign goals.
• Run A/B tests to refine messaging and creative.
• Support additional paid activity on Reddit Ads and other platforms where required.

• Support SEO activity aligned to organisational goals.
• Carry out technical SEO audits and recommend improvements.
• Optimise metadata, internal linking and on‑page content.
• Assist with keyword planning and competitor analysis.

• Create performance dashboards and reports using GA4 and Looker Studio.
• Track conversions and user behaviour across digital channels.
• Analyse results to identify opportunities and performance issues.
• Present insights to stakeholders in a clear, actionable format.

Requirements

• 3–5 years’ experience in PPC, SEO and/or Paid Social within a digital marketing role.
• Strong experience with Google Ads and Meta Ads Manager.
• Familiarity with Reddit Ads or willingness to learn.
• Solid understanding of SEO principles and website optimisation.
• Confident using GA4, Looker Studio and Google Tag Manager.
• Google Analytics (GA4) training or certification is desired.
• Strong analytical skills with the ability to interpret data effectively.
• Excellent written communication and attention to detail.
• Able to manage multiple projects in a fast‑paced environment.
• Experience with in the education sector is useful but not essential.

• A supportive and collaborative working environment.
• Competitive salary and benefits package.
• Well‑being perks and additional holiday entitlement with service.
• Opportunity to contribute to meaningful work that supports positive learning outcomes.