Performance Marketing Specialist

2 days ago Be among the first 25 applicants

This range is provided by Central Employment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Direct message the job poster from Central Employment

Central Employment Marketing & Digital division are hiring a part time (3 days a week) Performance Marketing Specialist, joining an established and respected EdTech solutions provider based in Tyne & Wear.

Part time Performance Marketing Specialist profile:

You will take strategic ownership of paid media campaigns across Google Ads, Meta Ads and Reddit Ads, alongside contributing to our SEO strategy through technical audits, on-page optimisation and performance analysis. This role requires hands-on experience managing multi-channel paid advertising, strong analytical skills and a solid understanding of SEO best practices. You will help strengthen there digital performance, support lead generation and enhance brand visibility across multiple platforms.

• Manage and optimise PPC campaigns across Google Ads, including Search, Display and Performance Max.
• Carry out keyword research and refine targeting and bidding.
• Test and improve ad copy and landing pages.
• Monitor budgets and ensure campaigns deliver strong performance.
• Build and manage campaigns in Meta Ads Manager across Facebook and Instagram.
• Use retargeting and lookalike audiences to support campaign goals.
• Run A/B tests to improve creative and messaging.
• Manage paid activity on Reddit Ads and other social platforms when needed.
• Support the delivery of SEO activity in line with organisational priorities.
• Carry out technical audits and highlight issues that need fixing.
• Improve on-page elements such as metadata and internal links.
• Help with keyword planning and competitor checks.
• Build dashboards and reports in GA4 and Looker Studio.
• Track conversions and monitor how users interact with our digital channels.
• Review performance data to spot opportunities or issues.
• Share insights with the wider team in a clear and practical way.

• Experience in PPC, paid social or SEO in a digital marketing role.
• Confident using Google Ads and Meta Ads Manager.
• Familiar with Reddit Ads or open to learning it quickly.
• Good understanding of SEO and website optimisation.
• Able to use GA4, Looker Studio and Tag Manager.
• Comfortable working with data and drawing meaningful insights.
• Strong writing skills and attention to detail.
• Able to manage several projects at once in a busy environment.
• Clear communicator and positive team player.