CRM Executive England, United Kingdom

About us

We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland.

Lookers Head Office Newcastle (Team Valley Trading Estate, Gateshead) – hybrid working

37.5 hours;
Monday‑Friday: 09:00‑17:30

12 months

£25,000 per annum

Lear Rice (Divisional Strategy and Communications Manager) is on the hunt for a ‘CRM Executive’ to join her team within this hybrid position. Working alongside our wider Digital and Content Marketing teams, you will manage and maintain customer relationships, support CRM strategies, and ensure effective implementation of CRM initiatives. The role focuses on enhancing the overall customer experience through data management, communication facilitation, and cross‑functional collaboration.

Do you have the analytical skillset to generate insights that drive informed decision‑making?

• Support and optimise the utilisation of multiple CRM systems, collaborating with internal stakeholders to implement enhancements, including the internal data lake, Power
  
  BI and third‑party communication tools.
• Conduct regular audits to ensure data accuracy and user adoption.
• Support effective CRM strategies and processes to enhance customer engagement, retention and satisfaction.
• Analyse data to identify trends, patterns and opportunities for improvement.
• Utilise CRM tools and analytics to drive personalised marketing campaigns and collaborate with wider teams to align efforts with business goals.
• Verify the functionality, appearance and accuracy of communications before deployment to the customer.
• Provide guidance and training to employees on CRM tools, processes and best practice.
• Create and deliver regular reports and dashboards to core stakeholders, highlighting key performance indicators, sales trends and customer behaviour insights.
• Perform data analysis to identify areas of improvement and provide recommendations to optimise sales and marketing strategies.
• Monitor and measure the effectiveness of CRM initiatives through data‑driven metrics.

• In‑depth knowledge of automotive system environments, dependencies and data

• Experience working within a fast‑paced marketing environment

• Strong knowledge of CRM principles, practices and tools

• Proficiency in data analysis, reporting and visualisation tools, including Excel and Power BI

• Ability to collaborate effectively as part of a team, build rapport with peers, take a proactive approach and thrive in an evolving role

• Competitive salaries with structured pay scales and progression
• Generous annual leave that increases with length of service
• Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave
• Access to Techscheme for discounted technology purchases with flexible payments
• Eyecare vouchers to cover vision care needs
• Smart Health – 24/7 access to GP services for mental and physical wellbeing
• Dental insurance for everyday care and unexpected treatments
• Critical illness cover for peace of mind during life’s most challenging moments

• MyView Pay Now – access a portion of your pay as you earn, with features to stream, save and track money via a user‑friendly app
• Free will writing services to plan for the future
• Flexible life assurance options and partner life assurance for added protection
• Discounted gym memberships to support an active lifestyle
• Travel insurance for confident exploration
• Access to home and technology vouchers
• bYond card and a wide range of exclusive retail and lifestyle discounts

We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels.

Lookers and Charles Hurst are an equal opportunities employer committed to a working environment that is free from discrimination, inclusive and empowering our people to bring their whole selves to work and reach their full potential.

We take our data protection responsibilities very seriously and are committed to upholding and respecting your privacy rights. Information about how we will process your data, including the types of data we collect, the purposes for which we use it, who we may share it with and how long we keep it, are set out in our privacy notice. It also includes information about your individual privacy rights.

Please read our Privacy Notice to understand how we may collect and use your data.