CRM Executive

Join to apply for the CRM Executive role at Lookers Motor Group Limited
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We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands and selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland. We believe our people are our greatest asset and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.

Lookers Head Office Newcastle (Team Valley Trading Estate, Gateshead) – hybrid working.

37.5 hours per week;
Monday‑Friday: 09:00‑17:30.

£25,000 per annum.

Learn Rice (Divisional Strategy and Communications Manager) is on the hunt for a ‘CRM Executive’ to join her team within this hybrid position. Working alongside our wider Digital and Content Marketing teams, you will play a vital part in managing and maintaining customer relationships, supporting CRM strategies, and ensuring effective implementation of CRM initiatives. This position strongly centres around enhancing the overall experience of our customers, including managing customer data, facilitating customer communication and supporting cross‑functional collaboration.

Do you have what it takes to generate insights to drive informed decision‑making?

• Support and optimise the utilisation of multiple CRM systems and collaborate with internal stakeholders to implement enhancements, including internal data lake, Power
  
  BI and third‑party communication tools.
• Conduct regular audits to ensure data accuracy and user adoption.

• Support effective CRM strategies and processes to enhance customer engagement, retention and satisfaction.
• Analyse data to identify trends, patterns and opportunities for improvement.
• Utilise CRM tools and analytics to drive personalised marketing campaigns and collaborate with wider teams to align efforts with business goals and objectives.
• Verify the communications’ functionality, appearance and accuracy before deployment to the customer.
• Provide guidance and training to employees on CRM tools, processes and best practice.

• Create and deliver regular reports and dashboards to core stakeholders, highlighting key performance indicators, sales trends and customer behaviour insights.
• Perform data analysis to identify areas of improvement and provide recommendations to optimise sales and marketing strategies.
• Monitor and measure the effectiveness of CRM initiatives through data‑driven metrics.

We are looking for a candidate with in‑depth knowledge when it comes to understanding automotive system environments, dependencies and data. Experience working within a fast‑paced marketing environment is essential. You must demonstrate strong knowledge of CRM principles, practices and tools along with proficiency in data analysis, reporting and visualisation tools including Excel and Power BI.

You should be able to work effectively as part of a team; collaboration and cooperation are imperative. You must be able to establish rapport and strong working relationships with your peers, take a pro‑active approach to your day‑to‑day work and be eager to grow and develop your skill sets. Projecting a positive and professional attitude is key to thriving in this role.

• Competitive salaries with structured pay scales and progression as you grow within the business.
• Generous annual leave that increases with your length of service.
• Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave.
• Access to Techscheme for discounted technology purchases with flexible payments.

• Eyecare vouchers to help cover vision care needs.
• Smart Health – 24/7 access to GP services to support your mental and physical wellbeing.
• Dental insurance for everyday dental care and unexpected treatments.
• Critical illness cover for peace of mind during life's most challenging moments.