Senior Marketing Insights Manager

Senior Marketing Insights Manager – Butterball

Develops and executes actionable insights and strategic recommendations based on analyzing data and leveraging primary and secondary research. Plays an integral role in the success of the division by identifying sales opportunities and developing data-informed selling stories to boost brand sales, market share, and profitability.

At Butterball, we exist to help people pass love on. As the most recognized name in turkey, the brand represents more than 60 years of cherished memories, providing quality, great tasting products that make meals something to celebrate every day. We proudly believe that life at Butterball means having a team who supports you, having the opportunity to grow personally and professionally, and making an impact on the health of others daily.

• Acts as the consumer’s advocate by utilizing consumer sentiment data and market dynamics to ensure that strategic choices prioritize the needs of all parties.
• Develops and maintains strong relationships with senior sales leadership and account representatives, ensuring alignment with the organization’s sales goals.
• Orchestrates the analysis and presentation of point-of-sale (POS) and menu-based insights to key strategic customers (i.e., Walmart, Kroger, etc.). Fosters collaborative partnerships through data-informed recommendations.
• Utilizes a variety of data sources, (i.e., POS, proprietary retailer databases such as 84.51, etc.) to conduct reviews on brand opportunities, including space-to-sales, item deletion/replacement, shopper traffic, conversion, basket analysis, etc.
• Oversees the scoping, design, and execution of primary research projects in collaboration with internal partners and research suppliers, delivering actionable insights and strategic recommendations.
• Guides seasonal research initiatives.
• Monitors and shares key trends and business health indicators to inform brand and category decisions.
• Supports international research efforts, e-commerce insights, innovation initiatives, and/or business-to business (B2B) customer satisfaction tracking.
• Provides guidance in the development, training, and goal setting for junior team members when applicable.

• Bachelor’s degree in related field or equivalent (i.e., Business, Marketing, Statistics, Economics, etc.)
• 8+ years of relevant experience or the knowledge, skills, and abilities to succeed in the role

• Significant experience in the manufacturing or consumer goods industry with direct experience in Retail Grocery Insights
• Deep understanding of the retail environment, consumer behavior, and food manufacturing trends with experience in category management and sales strategies
• Expertise in designing, executing, and overseeing primary and secondary research with the proven ability to deliver clear insights that inform business strategies
• Excellent verbal and writing communication, interpersonal, and collaboration skills with the ability to foster cross-functional relationships and align insights with company goals
• Highly skilled at creating and delivering impactful presentations that communicate insights and complex data effectively to any audience in a clear, compelling manner
• Adept at influencing and securing buy-in for implementing and integrating insight-informed initiatives into broader company strategies
• Expert at evaluating complex data (e.g., POS, Nielsen, IRI, etc.), research insights, and market trends to identify opportunities and synthesize into actionable data-informed strategies that align with corporate goals
• Proven ability to guide, coach, mentor, and motivate others while fostering collaboration and developing talent within the team
• Proficient with Microsoft Suites (Word, Excel, PowerPoint, Teams, Outlook, SharePoint, etc.), data visualization software, and data analysis tools and platforms (e.g., Circana or Nielsen).

• Advanced degree such as MBA
• Familiarity with Fresh Look, Shopper Sights, Retail Link, and/or 84.51 tools

• While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, keyboard, and occasionally lift up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, color vision and the ability to adjust focus.

• Work is performed in a climate-controlled office environment.
• The noise level of the environment is usually moderate.
• Required travel up to 25% of the time.

We embrace equal opportunity employment. Butterball is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and…