VP of Marketing

Overview

Marie Nicole Clothing is an online children’s clothing company, providing adorable and comfortable children's clothing at affordable prices, so families can build priceless memories with their loved ones. We are looking for a Vice President of Marketing who will be a hands-on, strategic leader responsible for building, scaling, and executing the brand’s marketing and ecommerce strategy during a critical growth phase.

This role is designed to transition the company from remote and fractional marketing leadership to a strong, in-house marketing organization with clear direction, consistent execution, and measurable impact on e-commerce growth.

As the senior marketing leader, the VP of Marketing will own day-to-day decision-making while setting long-term strategy across brand, performance, and digital channels. This role is essential to the company’s success over the next 3–5 years, as sustained growth depends on the strength of the e-commerce and marketing engine.

This role would be onsite in Greater Nashville, TN.

• Build, lead, and grow an in-house marketing team, setting clear direction, priorities, and operating rhythms

• Own the overall marketing strategy, balancing brand-building with performance-driven initiatives

• Lead daily execution across marketing initiatives, ensuring alignment with company goals and seasonal business needs

• Oversee core marketing channels, including Google SEM, Paid Social, Email and Organic social

• Oversees website and product merchandising with a focus on performance metrics, leveraging customer insights and analytics to continuously optimize product visibility, flow, and conversion.

• Uses data and analytics to optimize the full funnel; from traffic and conversion to retention and translate insights into measurable revenue and growth outcomes.

• Drive increased focus on SEO, organic growth, influencer / affiliate marketing and long-term customer acquisition strategies

• Increase customer loyalty and lifetime value by developing a strong retention strategy, with execution via channels including email, SMS, social and loyalty programs

• Own the marketing and channel budgets and forecasts

• Strengthen conversion-focused marketing operations, including funnel optimization, lifecycle marketing, and website performance

• Oversee e-commerce growth strategy in close partnership with leadership, merchandising, and operations

• Establish clear KPIs, reporting frameworks, and accountability across all marketing channels

• Manage and prioritize a growing volume of initiatives that require consistent oversight and coordination

• Transition marketing from a reactive or fragmented approach to a cohesive, scalable operation

• Serve as a key thought partner to leadership on growth strategy, brand positioning, and market expansion

• 5–8+ years in marketing leadership roles (Director, Sr. Director, or VP level)

• Proven marketing leader with experience scaling brands, ideally in consumer goods, apparel, or e-commerce

• Experience working with platforms such as Klaviyo, Shopify, Magento, 42 Technologies, Salesforce Commerce and Marketing Cloud

• Experience working at a mature organization, with a strong understanding of what sustainable growth looks like at scale

• Comfortable stepping into a small-team environment and building structure from the ground up

• Strong mix of strategic thinking and hands-on execution; able to make day-to-day decisions without excessive support

• Deep experience across digital marketing, e-commerce, SEO, and performance marketing

• Demonstrated ability to hire, manage, and develop high-performing marketing teams

This is a pivotal leadership role for the business. Without meaningful growth in e-commerce and marketing over the next 3–5 years, the company’s ability to scale will be limited. The VP of Marketing will play a central role in shaping the future of the brand, building the foundation for long-term success, and ensuring marketing is positioned as a growth driver—not just a support function.