Senior Marketing Manager - Breast Cancer Tumor Strategy

Overview

At AstraZeneca we work together across global boundaries to make an impact and find answers to challenges. We do this with integrity and strive to do the right thing, forging partnerships that help pursue world-class medicines in new ways. The Oncology therapy area is a leader with a strong pipeline, empowering employees to be the best.

We seek dynamic and significant work, moving beyond the same actions to build life-changing medicines. We share a collective sense of urgency to defeat cancer and improve patients’ lives. AstraZeneca provides a culture that inspires innovation and cross-boundary collaboration, empowering employees to express diverse perspectives and feel valued and rewarded for their ideas and creativity.

The Senior Marketing Manager of Breast Cancer Tumor Strategy will lead strategic and tactical marketing across the US breast cancer franchise. The Senior Marketing Manager reports to the Marketing Director, US Breast Cancer, Strategy and Alignment, and collaborates with franchise counterparts and cross-functional partners. This position is based at our Gaithersburg, MD campus, headquarters.

• Develop and implement integrated marketing strategies, identify market opportunities, analyze competitive landscapes, and create customer-centric plans.
• Lead digital initiatives (SEO, SEM, social media, website content) and optimize campaigns across platforms.
• Partner with Sales, Medical Affairs, Regulatory, Legal, and external agencies to align efforts and execute initiatives.
• Manage budget and associated AZ processes.
• Lead field input and engagement to inform promotional messaging, tools, and resources.
• Coordinate with OTD to support field training needs (e.g., RTS, ONX, national meeting).
• Lead the tactical elements of the annual operational planning process in partnership with agencies and cross-functional partners.
• Manage partner agency relationships, workflow and related project budgets – including timely operations (POs, invoices, etc.).

• Bachelor's Degree in relevant field
• 3 years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning

• Prior in-line oncology marketing experience
• MBA in relevant field
• Oncology, rare disease, or specialty care experience highly preferred
• Understanding of U.S. Oncology landscape including Community Oncology and Hospital Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
• Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, leading ad agency, providing direction on annual budget planning)
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
• Familiarity with the breast cancer landscape, treatments, and patient journeys.

When we put unexpected teams in the same room, bold thinking emerges with the power to inspire life-changing medicines. In-person working gives us the platform to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. We balance in-office expectations with flexibility. Join us in our unique and ambitious world.

Apply today. Are you ready to bring new insights and fresh thinking? We have one seat available and hope it’s yours. To be considered, please complete the full application on our website at your earliest convenience — it is the only way our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity.

If you know someone who would be a great fit, please share this posting with them.

The annual base pay for this position ranges from $151,000- $226,000. Hourly and salaried non-exempt employees will also be paid overtime for qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in…