Senior Director, US Product Marketing

Senior Director, US Product Marketing

Join to apply for the Senior Director, US Product Marketing role at Immunocore
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Location: Gaithersburg, MD

Department: Commercial

This position reports into the VP of US Commercial. The role will lead the overall brand strategy and specifically, the HCP & Patient promotional strategy and execution plan for the metastatic uveal market. It includes leading the strategy and managing the development of assets to support personal and non-personal/digital promotion.

In addition, the role is responsible for the US brand positioning and competitive launch strategy for the anticipated metastatic cutaneous melanoma indication (assuming FDA approval). It requires outstanding, proactive leadership in strategic planning, cross-functional collaboration, building and executing a multichannel promotional plan, market research, performance analytics, creative agency management, resource development/approval, and partnering with customer-facing teams.

• Develop and drive a robust commercial strategy for KIMMTRAK in all key indications.
• Collaborate closely with cross-functional groups (Sales/Market Access, Analytics/Insights, Medical Affairs, Sales, Training, Regulatory and Legal) for strategic and execution plans.
• Represent the US in the KIMMTRAK Global Product Team.
• Monitor brand performance and provide input into forecasting and expenses.
• Lead creation of new HCP and patient focused field resources for the metastatic uveal melanoma market.
• Execute field strategy, including HCP and patient messaging, targeting, monitoring, and incorporating customer insights.
• Collaborate with Access team to communicate product value propositions to payers.
• Ensure plans meet compliance, regulatory guidelines and company policies.
• Develop and deliver key brand presentations to leadership and the field.
• Participate in annual operational planning, shaping tactical plans and budget.
• Assess investment viability of programs and recommend future plans.
• Develop annual budget and track expenses.
• Escalate significant barriers to execution or business impact.
• Think innovatively, challenge status quo, and gain support to address gaps.

• 5 direct reports.

• Minimum 10 years of experience in the US pharmaceutical/biotech industry.
• Oncology launch experience (IV drugs specifically); rare/orphan experience desired.
• Bachelor’s degree required, Master’s preferred.
• Core marketing experience including strategy development, tactical execution, performance tracking, and competitive planning.
• Basic understanding of the US payer landscape and reimbursement of IV oncology drugs.
• Strong relationship building, problem solving, innovative thinking, teamwork, analytical, and written/verbal communication skills.
• Documented examples of uncovering new growth opportunities by exploring HCP prescribing behavior.
• Strong ability to manage complexity and multiple competing priorities.
• Experience influencing without direct authority and working with cross-functional teams and agency partners.
• Requires 20‑25% travel, including some weekends.

• Experience in melanoma market.
• US customer‑facing experience (sales, sales leadership, etc.).
• Excels when addressing ambiguity, working outside existing processes or structures.

Immunocore (NASDAQ: IMCR) is a pioneering commercial‑stage T cell receptor biotechnology company whose purpose is to develop and commercialize transformative medicines for oncology, infectious diseases, and autoimmune disease. The company’s R&D leaders are internationally recognised as some of the biotech industry’s most successful drug developers.

Focused on delivering first‑in‑class biologics, Immunocore has developed a highly innovative soluble TCR platform. Its ImmTAX molecules underpin a new generation of precision‑engineered drugs that harness the immune system to treat a broad spectrum of diseases with high unmet medical need.

Immunocore values diversity, integrity, and innovation, and welcomes employees who collaborate, explore new ideas, and drive transformative change.

Immunocore is proud to be an equal‑opportunity employer. We are committed to fostering an inclusive workplace where everyone feels valued, respected, and empowered. We encourage applications from individuals of all backgrounds, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, or any other characteristic protected by law.