PR & Marketing Manager at InterContinental Resort

Job Description

Your Day to Day: As PR & Marketing Manager, you are responsible to develop and implement Marketing, PR & Communications strategies to maintain the hotel positioning and image as a 5 star luxury property. Maintain strong relations with media. Set the CSR strategy for the hotel and connect with the local community.

• Help Achieve budgeted revenues and personal/team goals to maximize hotel profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans.
• Create and implement PR plans and set budgets that help promote room, food & beverage and banquet sales.
• Liaise with Director of Sales & Marketing in targeting specific markets and developing the Marketing/PR strategies to reach these markets.
• Work closely with assigned marketing and PR agency to execute hotel marketing and PR plans effectively
• Attend events locally and nationally to promote the hotel and to build a profile and increase marketing opportunities for the hotel.
• Enhance the image of the hotel within local community
• Implement and Execute the production of hotel collateral, marketing material and advertising plans.
• Develop online marketing plans, social media and Ecommerce channels for the hotel
• Ensure content and pictures on the hotel brand website, individual website and all OTA websites is up to date and the hotel is ranking high in search results on key online review websites.
• Ensure optimization of SEO and SEP to enhance hotel ranking on search websites
• Ensure hotel promotions are delivered to the right audience through print and on-line promotions.
• Oversee hotel photography making sure it follows brand guidelines
• Monitor awareness of competitor activities and use information when developing strategies.
• Oversee sponsorship activities.
• Prepare newsworthy press releases.
• Direct day-to-day PR activities, plan and assign work, and establish performance and development goals for team members.
• Develop and maintain relationships with Key figures of the community and outside contacts i.e. guests, government VIPs, charity organization.
• Keep good relationships with corporate level team members for PR, Content and Social media and ensure their trainings and buy-ins are always mandated.
• Produce hotel collateral to communicate hotel promotional activities as per guidelines.
• Develop content on social media, online channels and hotel website.

• Bachelors degree / higher education qualification / equivalent in marketing or related field, and six or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience
• Strong knowledge of local businesses and business trends required. English fluent, other languages preferred.
• This job requires ability to perform the following:
• Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the hotel, the brand and the Company.
• Ability to travel to attend workshops, trade shows, conventions, etc.
• Valid UAE Drivers License.

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