Creative Director - EdTech; French fluent

Location:

Paradox EN, Fujairah, United Arab Emirates

Creative Director – EdTech (French fluent) – Paradox EN

Paradox is a fast‑growing edtech company focused on building the Operating System for Greatness. We mix human, structured, and technological intelligence to help people learn in a personalized, impactful way. The Creative Director will bridge our founder’s personal influence with a global brand, creating bold, movement‑driven content across You Tube, Instagram, Linked In and beyond.

Transform the personal brand of David Laroche into a top‑tier media presence while simultaneously building an iconic company brand. Lead the Content Factory with creative authority and operational excellence.

• Architect the Dual‑Brand Strategy
  : create a synergistic strategy that reinforces both personal and company brands without cannibalization.
• Radical Concepting & End‑to‑End Delivery
  : write hooks, storyboard narratives, oversee production, and ensure all outputs meet the Paradox aesthetic and storytelling standards.
• Command the Content Factory
  : lead the internal content team (video editors, graphic designers, etc.), set tempo, culture, and daily standards of excellence.
• Fuel the Growth Engine
  : collaborate with the Head of Growth to produce conversion‑focused assets, analyze metrics (CTR, CPL, retention), and iteratively scale successful formats.
• Integrate Multiplatform Editorial Lines
  : define sharp editorial styles for You Tube (Depth & Search), Instagram (Aesthetic & Vibe), and Linked In (Authority & Authenticity).
• Full‑Production Ownership
  : manage everything from hiring motion designers, drone operators, and niche experts to post‑production quality checks.

• Proven Content Builder
  : have grown a media brand, You Tube channel, or personal brand to 100k+ followers or millions of views.
• Editorial Leadership
  : experience managing creative teams and elevating content quality.
• Elite Scripting Skills
  : provide scripts that perform, with engaging hooks and long‑form storytelling.
• Performance Fluency
  : have driven business results (ads, launches, conversion) with content, not just vanity metrics.

• Intolerant to Mediocrity – a deep passion for taste and detail.
• Psychology‑Obsessed – constantly researching why audiences engage.
• “Doer” with Authority – can execute writing, directing, and editing independently.
• No Ego, Just Impact – accepts feedback, pivots quickly, and relentlessly ships new concepts.

• French:
  Native/Bilingual
• English:
  Fluent – written and spoken, for internal collaboration.

• Competitive salary in line with industry standards.
• Full remote or flexible work from our Dubai, Lisbon or Paris offices.
• Access to Mac hardware, gym and dance facilities (£350/year), and educational budget (£150/year).
• Regular 1:1 coachings and professional development support.
• Participation in the Paradox Foundation, a nonprofit dedicated to empowering teenagers.
• Culture of autonomy, accountability, and high standards modeled after Apple, Spotify, and Master Class.

Complete a short application survey (7–8 minutes
). If selected, you will proceed through a 15‑30 minute video call with HR, a follow‑up career video call with VP Marketing, a cultural fit video call, and reference checks. A welcoming onboard process follows.

Director

Full‑time

Design, Art/Creative, and Information Technology

Education