Director of Media - EdTech; French fluent

Director of Media – EdTech (French fluent 🇫🇷)

Paradox EN, Fujairah Emirate, United Arab Emirates

Remote or offices in Dubai or Lisbon. French and English fluency required.

We’re not looking for a “Social Media Manager” to follow a calendar. We’re looking for a Director of Media (Brand & Content) who will bridge the gap between David Laroche’s personal influence and Paradox’s institutional power.

Transform a “Personal Brand” into a “Top‑Tier Media”.

• Architect the “Dual‑Brand” Strategy
• Build a symbiotic strategy where David Laroche’s personal brand and Paradox’s company brand reinforce each other without cannibalization
• Propose radical new formats (documentaries, reality shows, conceptual shorts) that shatter the boring codes of the “Self‑Help” industry
• Define distinct, sharp editorial lines for each platform:
  Depth & Search for You Tube, Aesthetic & Vibe for Instagram, and Authority & Authenticity for Linked In
• Radical concepting & end‑to‑end delivery
• Take responsibility for the entire production chain by writing hooks, storyboarding the narrative, and ensuring the final cut matches the vision
• Deliver what you pitch: find and onboard a motion designer, drone operator, or niche expert as needed
• Treat David as the “Actor” on set: ensure scripts, set, and direction are flawless so he can perform and leave without mental load
• Command the content factory: lead the internal content team by setting tempo, culture, and daily standards of excellence
• Provide high‑level artistic direction and act as the final quality check; nothing is published unless it meets the “Paradox Standard” of aesthetics and storytelling
• Challenge the team to constantly upskill, pushing for sharper cuts, better sound design, and stronger visual storytelling
• Fuel the growth engine: treat content as the primary acquisition channel and collaborate with the Head of Growth to produce assets designed to convert in ads
• Analyze retention graphs, CTR, CPL to iterate, kill what fails and aggressively scale what works

• Proven Content Builder: grew a media brand, You Tube channel, or personal brand to 100k+ followers or millions of views; understands virality and retention mechanics
• Editorial Leadership: managed a creative team (editors, designers) and elevated videos from good to masterpiece quality
• Elite Scripting
  
  Skills:
  
  demonstrated scripts that performed; structure narrative, hooks, and audience engagement for 20+ minutes
• Performance Fluency: worked in environments where content drove business results (ads, launches, conversion), not just vanity metrics

• Intolerant to mediocrity: physical pain at bad font, clumsy cuts, weak headline; fight for details others ignore
• Psychology obsessed: study human nature, ask why people click, share, and what emotion drives them
• A “Doer” with authority: command respect by competence; write script, direct shoot, fix edit if needed
• No ego, just impact: accept that best concepts can flop; analyze data, pivot immediately, ship next concept with renewed energy

French: native/bilingual
English: fluent; written communication in English

Help us market a product fusing neuroscience, design, and AI to reinvent how humans grow. Work with filmmakers, psychologists, engineers, and creatives obsessed with impact.

Click “Apply for this position” and fill out a short questionnaire. A hiring process includes surveys, video calls with HR, VP marketing, culture‑fit, and reference calls.