Salt Lake , UT Field Marketing & Community Partnerships

Benefits

• Employee discounts
• Flexible schedule
• Free food & snacks
• Free uniforms

Company:
Layne’s of Utah
Type:
Part‑time 10-15 hours per week (Local, In‑Market Role)

Layne’s Chicken Fingers is a fast‑growing, cult‑favorite chicken brand known for bold flavors, craveable sauces, and a strong sense of community. As we continue expanding in Salt Lake City, we’re looking for a local, relationship‑driven marketer who lives and breathes community connection.

The Field Marketing & Community Partnerships position is responsible for building authentic, long‑term relationships within the Salt Lake City community to drive brand awareness, trial, and local loyalty. This role is highly hands‑on and outward‑facing, focused on partnerships with schools, places of worship, youth sports organizations, local businesses, and community groups.

This is not a desk job — it’s a people‑first role for someone who loves showing up, building connections, and making Layne’s a recognizable and trusted local brand.

• Establish and maintain relationships with:
  • Local schools (PTAs, teachers, administrators)
  • Youth sports leagues and teams
  • Churches, temples, mosques, and other places of worship
  • Local businesses and neighborhood organizations
  • Nonprofits and community groups
• Identify partnership opportunities such as fundraisers, spirit nights, catering opportunities, sponsor ships
• Serve as the primary local brand ambassador for Layne’s in Salt Lake City

• Build trust‑based, long‑term partnerships rather than one‑off transactions
• Maintain a local contact database and partnership pipeline
• Follow up consistently to grow repeat engagement and referrals

• Plan and execute grassroots marketing initiatives including:
  • School and youth sports fundraisers
  • Community nights and local give‑backs
  • Grand openings, store celebrations, and pop‑ups
  • Tabling, sampling, and local event participation
• Coordinate with store teams to ensure seamless execution and strong in‑store experience

• Ensure Layne’s brand values, voice, and hospitality standards are reflected in all local interactions
• Collect community feedback and insights to share with the broader marketing team
• Support local social media and influencer efforts as needed

• 1–2 years of experience in field marketing, community marketing, brand activation, or local partnerships
• Strong existing ties or familiarity with the Salt Lake City community is a major plus
• Comfortable working evenings and weekends as needed for events and community functions
• Highly organized, proactive, and self‑motivated
• Excellent interpersonal and communication skills

• Layne’s is recognized as an active, supportive local brand in Salt Lake City
• Strong, repeat partnerships with schools, youth sports, and community organizations
• Consistent flow of local events, fundraisers, and community activations
• Increased local awareness and traffic of Layne’s in Utah