Product Marketing Manager

Overview

Remote, US-based position. Candidates must already live in the United States. No visa sponsorship is available. We are unable to sponsor or take over sponsorship of an employment visa (H1-B, Student visa, or OPT visa) at this time.

At Lexipol, our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our team supports law enforcement, fire, EMS, corrections, and local government professionals to tailor solutions that address today’s challenges and keep first responders safe.

Working at Lexipol means making a difference – day in and day out.

The Product Marketing Manager plays a critical role in driving customer activation, adoption, and expansion from inside the product experience. You will partner closely with Solutions Management, Sales Enablement, Customer Experience and Marketing to design in-product campaigns, lifecycle messaging, and engagement experiences that help users discover value, adopt new features, and expand their relationship with Lexipol.

This role also contributes to product positioning and go-to-market (GTM) planning for new launches, ensuring messaging is consistent and customer-centric across the full lifecycle. The ideal candidate is analytical, creative, and deeply customer-focused — someone who thrives at the intersection of product strategy and growth marketing.

• In-Product Marketing & Product-Led Growth (50%)
  • Develop and execute in-product campaigns (e.g., tooltips, modals, guides, notifications, banners) to drive awareness, adoption, upsell, and cross-sell.
  • Use product analytics tools to identify friction points and opportunities for in-app engagement and lifecycle improvements.
  • Design messaging and experiences that enhance the user journey without disrupting workflow.
  • Create and manage A/B experiments to optimize activation and retention.
• Go-to-Market Support for Product Launches (30%)
  • Support the Director of Product Marketing in developing GTM plans for new products and major feature releases.
  • Partner with Solutions, CX, Sales Enablement and Marketing teams to coordinate launch messaging across in-product surfaces, email, and other lifecycle channels.
  • Contribute to launch briefs, positioning updates, and post-launch optimization plans.
  • Ensure in-product communication aligns with GTM assets and external messaging.
• Reporting & Operational Excellence (20%)
  • Work closely with Solutions Management to align on in-product priorities and build transparency so cross-functional teams maintain awareness of active tests, experiments, and in-product initiatives.
  • Analyze and share insights, experiment results, and best practices.
  • Partner with Data Services and Rev Ops to connect product engagement to business outcomes (pipeline, retention, expansion).
  • Refine GTM playbooks, templates, and best practices to ensure consistency, efficiency, and repeatable success across all product lines.

• 5+ years of experience in B2B SaaS product marketing.
• Demonstrated success driving cross-sell and feature adoption through in-product messaging systems (e.g., Pendo, Appcues, Intercom).
• Proficiency in product analytics tools (e.g., Pendo, Amplitude, Mixpanel, GA4) and experimentation frameworks.
• Experience collaborating with cross-functional teams including product, engineering, and customer experience.
• Strong analytical skills and experience making data-informed decisions.
• Excellent written and verbal communication skills with the ability to turn insights into compelling narratives.

• Familiarity with PLG frameworks Product-led growth and customer lifecycle mapping.
• Understanding of packaging or segmentation strategies.
• Experience in Gov Tech, public safety, or mission-driven SaaS markets.

• Higher cross-sell and upsell conversion through targeted in-app messaging.
• Increased feature adoption, activation, and retention driven by in-product campaigns.
• Consistent and aligned product storytelling across the user journey.
• Clear ROI reporting connecting in-product marketing to pipeline and revenue impact.

• Join a mission-driven…