Associate Manager, Social Intelligence - Keurig

Job Overview

Associate Manager

The Associate Manager, Social Intelligence, is responsible for building out the company’s social media listening and operations program. Working with iconic brands like Keurig, Dr Pepper, Green Mountain Coffee and Snapple, you will be responsible for defining, developing and implementing analytics and insights to capture, analyze and translate social data into actionable business opportunities. This role will report to the Manager, Social Intelligence & Operations at KDP.

Location:

Frisco, TX

• Partner with internal customers to work through unique business questions to help our brands understand how social data can help measure sentiment, awareness, and improve performance. You’ll be an expert at understanding what is being said about our brands and identifying potential risks, opportunities, and cultural moments to pursue.
• You’ll write Boolean queries for social listening topics, interpret data to measure against organizational objectives, and tell stories with data, presenting learnings in a cohesive and visually compelling manner.
• You’ll oversee and manage the social marketing technology, acting as the hands‑on, internal resource and domain expert. This will include actively working through improvements to the social marketing technology, training other internal team members on how to use the technology, and being the go‑to resource for the reporting across platforms.
• Partner with platform team to continue to enhance workflows, reporting dashboards, and monitoring alerts.
• Create dynamic visualizations to synthesize and leverage data across a variety of sources.
• Lead the social intelligence‑driven storytelling efforts, coordinating with PR/earned, social, and brand teams to gather the right information.
• Stay ahead of trends through social listening and produce actionable insights for our brand partners, including the identification of influential voices, content, and other social conversation where brands can authentically participate.

• Salary Range: $70,500 - $115,000
• Benefits, subject to election and eligibility:, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401(k) with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

• The right candidate lives and breathes media; and has a particular focus on emerging media
• BA or BS (Marketing, Public Relations, Online Journalism, New Media, or related field) Degree preferred, or equivalent combination of education, training, and experience
• 3+ years of social media, marketing, communications, or public relations experience
• Curious self‑starter who enjoys digging into data to help others understand the data and inform campaign‑driving insights
• Highly organized and strong attention to detail. Able to handle multiple projects simultaneously and support the delivery accurate reports
• Strong storytelling skills, especially as it relates to presenting information and research in a concise and helpful manner
• Strong familiarity and understanding of social media platforms such as Facebook, Twitter, Blogs, Forums, Instagram and Tumblr required
• Experience with a social management and/or listening and readership tools (Sprinklr, Memo, Netbase, Sprout, Khoros, etc.)

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world‑class brand portfolio, powered by a talented and engaged team that is anchored in our values.

We work with big, exciting beverage brands and the #1 single‑serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America…