Event Marketing Manager

US-based position. Candidates must already live in the United States. “Must be authorized to work in the US”.
No visa sponsorship. We are unable to sponsor or take over sponsorship of an employment Visa (H1-B, Student visa, or OPT visa) at this time.

Location: Hybrid – 2 days (Frisco, TX).
Travel: 25%.

At Lexipol, our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our top‑nob…

Working at Lexipol means making a difference – day in and day out.

The Event Marketing Manager owns end‑to‑end strategy, execution, and optimization of Lexipol’s largest trade shows, client events, and speaking engagements – ensuring our presence drives measurable awareness, engagement, and pipeline growth.

The ideal candidate combines strong project management skills with creative event strategy and a data‑driven mindset. You’ll manage high‑visibility events from concept through reporting and mentor others to deliver a consistent, professional brand experience.

• Develop and maintain the annual event calendar in collaboration with the Senior Manager, ensuring strategic prioritization and alignment with pipeline objectives.
• Own Tier 1 national trade shows, client events, and major conferences end‑to‑end, including timelines, logistics, staffing, housing, budgets and promotional activities pre‑ and post‑event.
• Coordinate and communicate with all internal and external stakeholders on event details, logistics, goals and expectations.
• Collaborate across Marketing team to leverage events as a promotion channel for active campaigns.
• Ensure compliance with brand standards across all event assets.
• Represent Lexipol professionally on‑site at events across the U.S.

• Own key vendor relationships (booth design, production, logistics, printing).
• Manage Tier 1 event budgets, contracts, and vendor negotiations.
• Oversee inventory planning and promotional items with support from the Specialist.
• Collaborate with Senior Manager on process standardization, technology optimization and capacity planning.

• Track campaign performance to measure and analyze the success of each event and propose improvements to enhance lead generation, ROI and optimize future events.
• Ensure all events are listed on the marketing calendar.

• Identify speaking opportunities, develop submissions, and manage presenter coordination and logistics.
• Collaborate with Content, Brand and Product Marketing to align messaging and content.
• Ensure all speaking engagements are leveraged for awareness and lead generation.

• 5+ years of experience in event marketing, tradeshow, or experiential marketing roles.
• Proven success managing large‑scale B2B events from strategy to execution.
• Strong understanding of lead capture, ROI reporting, and attribution.
• Strong budget management and vendor negotiation experience.
• Proficiency with event management software (e.g., Cvent, iCapture).
• Excellent project management, communication, and leadership skills.

• Hands‑on experience with Salesforce, Marketing Cloud Account Engagement (formerly Pardot), Wrike.
• Experience in SaaS or B2B technology sectors.
• Experience in public safety or government sectors.

• Consistent on‑time, on‑budget event delivery across the full portfolio.
• Improved event ROI through data‑driven prioritization and reporting.
• Increased pipeline contribution and engagement from high‑visibility events.

• Work closely with senior leaders on high‑priority initiatives.
• Be part of a resourced Marketing function with the opportunity to help build new capabilities from the ground up.
• Have an immediate and sustained impact on pipeline growth and business performance.
• Contribute to a category‑defining brand with high awareness, trust, and engagement among public safety leaders.

We are a talented, passionate, and mission‑driven Marketing team focused on impact and innovation. We value collaboration, creativity, and results.

Lexipol is…