Public Relations Specialist

Direct message the job poster from Careington International Corporation

For more than 45 years, Careington International has been a leader in the health and wellness benefits space. Since its founding in 1979, Careington has been delivering dental discount solutions as its core competency.

Today, Careington has expanded to offer a growing portfolio of 150+ health, wellness, lifestyle and virtual health products and services designed to deliver cost savings across a spectrum of life needs. Through its affiliated nationally licensed third-party administrator (TPA), Careington International also delivers full-scale administrative services, including customer service, licensed enrollment, claims administration, individual and group billing.

This position will require you to work onsite within one of our Frisco, TX offices 3 days per week.

About the Corporate Communications Team

The Corporate Communications team partners closely with Marketing to develop and execute strategic communications for Careington, its affiliate companies, and clients. The team includes communications leadership, PR specialists, proposal and content experts, and copywriters. Corporate Communications and Marketing report to the Senior Vice President of Marketing and Communications.

• Develop and execute public relations strategies that strengthen brand reputation, visibility, and thought leadership across Careington companies
• Create, write, and edit high-quality PR content across multiple channels, including press releases, media pitches, case studies, white papers, executive bios, articles, newsletters, web content, presentations, webinars, and speaker proposals
• Lead PR support for new initiatives, campaigns, and company milestones
• Manage media relations efforts, including researching opportunities, pitching stories, securing placements, negotiating media buys when needed, and tracking performance metrics
• Maintain PR assets such as media lists, press kits, calendars, and reporting dashboards
• Support reputation management initiatives, including monitoring sentiment and online reviews, responding when appropriate, and escalating issues internally
• Assist with crisis communications planning and execution
• Research, submit, and track local and national awards and recognition opportunities for company leadership and brands
• Identify and secure speaking engagements at conferences, trade shows, webinars, and industry events
• Collaborate with Marketing, Social Media, Project Management, and campaign teams to deliver integrated communications
• Support internal communications initiatives, including Town Halls and company events
• Monitor industry trends and emerging topics to inform timely, relevant content and PR opportunities

• Bachelor’s degree in public relations, communications, journalism, marketing, or a related field
• Experience in public relations, media, or communications preferred but not required
• Strong writing and editing skills with a solid understanding of AP Style
• Ability to tailor messaging for diverse audiences, channels, and tones
• Strong news judgment and ability to identify compelling story angles
• Excellent organizational skills with the ability to manage multiple priorities
• Strong verbal and written communication skills
• Ability to collaborate effectively with cross-functional teams
• Working knowledge of digital and social media strategies preferred
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)

Careington has been a trailblazer in the health and wellness space since 1979, delivering innovative, nontraditional benefit solutions that create value for organizations, providers, and members. Our people are our greatest asset, and we foster a collaborative, forward-thinking environment where creativity, innovation, and performance are recognized and rewarded.

• Not Applicable

• Full-time

• Public Relations

• Public Relations and Communications Services
• Wellness and Fitness Services

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.