Retail Media Manager

Job Overview:

Keurig DrPepper isseeking a Manager, Retail Media to coordinate the development and execution of key this role, the Manager of Retail Mediawillbe responsible for overseeing KDP’sretailmedia investments,working with National Media efforts to ensure full-funnel, tightlyorchestratedmedia activation.

Primary responsibilities include owning the masterretailmedia calendar for aportfolioof KDP brands,identifying investment inefficienciesoroverlaps,and acting as the primary connector between

Mediaand Shopper agencies. The ideal candidate caneffectivelyownthecompletion of largeretailmedia plans by holding agencies accountable to timelines andsupportingleadership in evaluating the performance of media execution to fuel in-flight optimizations.

You willoperatewith autonomy to drive mediareturnand ensure ourbrand commsand commercial priorities align with ourretaileractivation.

What you will do:

• Drive Campaign Development:
  Support theretail mediaportionof Integrated Media plans acrossaportfolio of brands, ensuring afull-funnel approach across KDP’sconnected Paid, Earned, Shared and Owned Media approach.

• Support Commercial Efforts :
  Partner with Sales, Commercial, Omnichannel Marketing and Brand teams to develop retail media plans designed to hit company-wide goals

• Own the 'Single Source of Truth':
  Develop andmaintainthemaster retail media calendar for a portfolio of brands, ensuring total visibility of allretail activity to prevent scheduling conflicts,ensure we hit JBP commitments andmeet sales objectives

• Drive Investment Efficiency:
  Proactively audit media plans toidentifyoverlaps and opportunities for coordination, directly generating media savings to reinvest.

• Optimize Asset Development :
  Coordinate asset requirements between Brand and Shopper agencies to ensure 'Shopper-ready' assets are captured during National shoots,

• Unified Performance Analysis:
  Aggregate performance data from disparate sources (Retailers, buying platforms, MMM,etc.)to provide leadership with a holistic view of 'Total Commerce' successin conjunction with our Measurement team.

• Make Real-Time Media Optimizations:
  Go from insights on campaign performance to action in flight to ensure media plans maximize return.

• Salary Range: $96,800-$145,000 per year

• Actual placement within the compensation range may vary depending on experience, skills, and other factors

• Benefits, subject to election and eligibility:
  Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement

• Annual bonus based on performance and eligibility

• Bachelor's degree in marketing, Business, Communications, or a related field is preferred.

• 3+ years of experience in planning,buyingand/or measuring retail media with a focus on on-site media.

• The 'Hybrid' Background:
  Experience working with both National Media (Programmatic, Social, Video) and Retail Media Networks (Amazon Advertising, Walmart Connect, Roundel, etc.) is preferred.

• Financial Acumen:
  Ability to analyze media rates (CPM, CPC) and ROAS to identify financial inefficiencies.

• Agency Management:
  Proven experience managing agency scopes, timelines, and deliverables.

• Technical Proficiency:
  Skilled in Excel (pivot tables, complex data organization), PowerPoint, and familiarity with media tools (e.g., Prisma, various DSPs).

• Influence Across Departments:
  Highly collaborative with the ability to navigate different functional teams and drive decision making

• Critical Thinking:
  Ability to look at two separate spreadsheets (Brand vs. Shopper) and visualize the conflict or opportunity between them.

• Ability to travel ~10% oftime.

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values.

We work with big, exciting beverage brands and the #1 single-serve…