Sr. Product Marketing Manager - White Label Strategy

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The Sr. Product Marketing Manager - Portfolio & Strategy is accountable for defining and aligning the private label portfolio strategy across brands, device partners, financial objectives, and platform capabilities. This role ensures private label products are intentionally positioned, financially aligned, and integrated across all T‑Mobile brands and channels. This role will also require working knowledge of connected device ecosystems, including OEM/ODM development cycles, platform integration requirements (apps/cloud), and device connectivity across 5G, LTE, Wi‑Fi, and eSIM environments.

This role operates upstream and horizontally across the organization, translating portfolio ambition into aligned product strategy, device roadmap alignment, financial discipline, and lifecycle governance. The role owns the strategic narrative and performance accountability of the private label portfolio.

• Owns private label portfolio strategy end-to-end, including vision, positioning guardrails, roadmap alignment, and lifecycle governance.
• Defines portfolio‑level value narratives and ensures product‑level stories ladder to brand strategy.
• Establishes MRD standards, lifecycle planning frameworks, and success criteria across product‑level PMMs.
• Leads strategic alignment of private label devices with device development roadmaps and platform capabilities, ensuring hardware architecture, platform integration (apps, cloud), and 5G/LTE/Wi‑Fi connectivity requirements support portfolio growth, multi‑brand positioning, and long‑term financial objectives.
• Leads joint business reviews (JBRs) with private label partners, aligning roadmap, financial performance, CX metrics, and future investments.
• Aligns portfolio strategy to QGP targets, CLV objectives, and financial plans (LRF, margin targets).
• Identifies and shapes private‑label opportunities across growing brands and channels, ensuring brand‑aligned leverage of private label capabilities.
• Partners with Supply Chain leadership to understand allocation strategy, demand forecasts, and inventory health; ensures portfolio decisions reflect supply realities.
• Represents private label portfolio needs into T‑Life roadmap discussions; escalates systemic platform gaps affecting growth or CX.
• Aggregates in‑market performance, CLV, and CX insights across product lines to influence future sourcing and roadmap decisions.
• Conducts portfolio‑level QBRs and executive reviews.
• Influences at VP level and below to align strategy across Portfolio, LOBs, OEMs, Finance, and Platform.

• 7+ years of Product Management or Product Marketing experience in complex, cross‑functional environments.
• Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)
• Device Portfolio Strategy & Lifecycle Management (Required)
• Financial Acumen (LRF, margin, CLV tradeoffs) (Required)
• OEM Partnership & Negotiation Experience (Required)
• Executive Communication & Influence (Required)
• Cross‑Brand Strategy Alignment (Preferred)
• Strong analytical and business case development skills (Required)

• At least 18 years of age
• Legally authorized to work in the United States

Travel Required:

Yes

DOT Regulated Position:
No

Safety Sensitive Position:
No

Base Pay Range: $121,600 - $219,400
Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non‑temporary roles are eligible for an annual bonus or periodic sales incentive or bonus,…