Product Marketing Manager

Overview

We are seeking a results-oriented, entrepreneurial, and analytically-driven Product Marketing Manager to drive the product marketing and launches for our Indirect Tax & E-invoicing solutions in the US market. This role will focus on driving product awareness, adoption, and revenue growth through compelling value propositions, go-to-market execution, sales enablement, and data-driven optimization.

This role requires an entrepreneurial self-starter with grit who thrives in ambiguous, fast-paced environments and is comfortable challenging the status quo. You'l l need strong analytical and financial acumen
, exceptional project management skills, and the ability to communicate complex value propositions to executive audiences. Close collaboration with European counterparts is critical to ensure global alignment while adapting strategies for US market needs.

• Develop and execute go-to-market strategies for ONESOURCE and Transactional Compliance solutions in the US market, including new product launches, major releases, and ongoing portfolio growth, collaborating with Product Management, Sales, and Marketing teams
• Build business cases and ROI models that quantify customer value and support sales conversations with finance and executive buyers, demonstrating clear financial impact of tax automation solutions
• Lead end-to-end product launch execution and establish KPIs, coordinating cross-functional teams, managing timelines, creating dashboards to track performance, customer adoption metrics, and campaign effectiveness, using insights to drive optimization
• Create compelling product positioning and messaging that articulates the value of the end-to-end transactional compliance journey (tax determination → e-invoicing → compliance), ensuring consistent messaging across all channels and customer touchpoints
• Develop high-impact sales enablement materials including battle cards, pitch decks, demo scripts, sales playbooks, competitive positioning, and objection handling frameworks that empower Sales teams to effectively communicate product value and drive pipeline conversion
• Develop executive-level presentations and business cases that resonate with C-suite and senior stakeholders, articulating complex technical and compliance value propositions with clarity and impact
• Orchestrate market research, competitive analysis, and customer interviews to identify opportunities, trends, and customer pain points
• Coordinate and own customer migration and end-of-life (EOL) activities for certain solutions, ensuring smooth transitions and clear communication throughout the product lifecycle
• Work with broader marketing and demand generation teams to develop and execute marketing programs and campaigns that generate awareness, customer engagement, and lead generation, collaborating on campaign messaging and asset creation aligned with target audience needs
• Partner closely with European product marketing counterparts and Product Management to ensure global alignment on positioning and messaging while adapting approaches for US market nuances, and provide US market feedback to influence product development priorities

You are a proactive, data-driven, and highly organized product marketer with a proven ability to manage complex portfolios and collaborate effectively across teams. You are skilled at translating technical solutions into compelling business value.

• 3+ years of progressive experience in product marketing, strategic marketing, or similar roles, preferably in a B2B SaaS environment, with experience in tax, financial services, or enterprise platform technology a significant plus.
• Demonstrated usage of AI tools (such as ChatGPT, Gemini, Claude, Llama etc.) to drive personal or work productivity and always seeking new ways to be creative and innovative in their work – Looking for a growth and learning mindset.
• Demonstrated experience managing product marketing for a specific portfolio or set of products, ideally including both established and growing solutions
• Proven expertise in crafting compelling value propositions and market-facing messaging for complex solutions
• Strong…