Head of Marketing and Communications. Education & Training

A rare opportunity has arisen for a Head of Marketing and Communications to join our team based in Frimley working Mon to Fri 9am to 5pm with some hybrid working available too. We could also accommodate a 4 day working week. Salary is dependant on experience and working hours. We are seeking a Head of Marketing and Communications to oversee the Marketing function and another member of staff.

This includes collaborating with key partners and external 3rd party organisations. We are a UK wide charitable organisation and can offer a professional and welcoming team environment from our Head Office. Reporting into the CEO, you will be responsible for planning, implementing and measuring the effectiveness of our marketing communications, public relations, media relations, and events programmes in support of the overall business plan strategy for the business.

The role could suit candidates who are currently working in a similar role and seeking a new challenge, or you could be looking to find a better work/life balance and work closer to home for a charitable status company or alternatively, you might be looking for the next step up in your career to secure your first Head of Marketing level role.

Any experience within education, training, learning, charity or voluntary sectors would be of interest but is not essential.

The main duties of the role will be:

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The Head of Marketing & Communications is a senior management role responsible for developing and delivering an integrated marketing, communications, and public relations strategy that strengthens the organisation s brand, enhances stakeholder engagement, and supports stability, sustainability and organisational growth. You will be creating an overall marketing/communications plan aligned with strategic and fundraising goals. Working closely with the Chief Executive, Executive Team, and Senior Leadership Team, the post holder will shape the organisation s voice, raise its profile, and ensure consistent, compelling messaging across all channels.

• Develop and implement a comprehensive marketing, communications and PR strategy aligned to organisational objectives.
• Advise and support the Chief Executive and senior team on communications, positioning, media strategy and audience engagement.
• Lead on horizon scanning for reputational risks and opportunities and guide the organisation s approach to public affairs where relevant.

• Oversee brand development, governance and implementation to ensure consistency and impact across all materials, platforms and touchpoints.
• Safeguard the organisation s reputation through proactive communications, effective key messaging and stakeholder engagement.
• Lead crisis communications planning, ensuring the organisation is prepared, confident and compliant in responding to issues.

• Manage all digital activity including website content, SEO, social media, email marketing and analytics.
• Oversee the creation of high-quality marketing collateral and campaign assets to support learner recruitment, engagement and fundraising (as applicable).
• Lead data-driven marketing approaches, using insights to optimise campaigns and audience reach.

• Build and maintain strong stakeholder relationships to secure positive coverage and thought leadership opportunities.
• Advise the Chief Executive, as and when required, on public relations issues.
• Manage media content, including the podcast and advise on reactive communications.

• Oversee planning, production and delivery of strategic high level events, conferences, stakeholder events, launches and VIP visits.
• Ensure all events reflect the organisation s brand, strategic priorities and high standards of execution.

• Manage external suppliers, agencies and partners to ensure delivery of quality work, on time and on budget.
• Work collaboratively across departments to support programme delivery, learner engagement, and other organisational goals.

• Significant experience in a senior marketing, communications or PR leadership role coupled with events experience,…