Marketing Director

Plunkett’s Pest Control is looking for a bold, strategic, results-driven Marketing Director to lead our brand, our growth engine, and the future of how we show up to consumers, commercial clients, recruits, and our own people.

Plunkett’s Pest Control is looking for a bold, strategic, results-driven Marketing Director to lead our brand, our growth engine, and the future of how we show up to consumers, commercial clients, recruits, and our own people.

• Own and evolve the full marketing strategy across B2C, B2B, brand, employer brand, internal communication, and local market activation
  .
• Translate business goals into clear, focused marketing plans with measurable outcomes.
• Balance short-term demand generation with long-term brand health and positioning.
• Bring direction, prioritization, and clarity to a lean, fast-moving organization.
• Partner closely with Sales, Operations, Client Services, and HR to align marketing with growth, retention, and service excellence.

• Provide strategic leadership for digital demand generation, including SEO/SEM, Google Business Profile, online reviews, paid search, paid social, lifecycle marketing, and content
  .
• Ensure Plunkett’s is visible and competitive at moments of residential and commercial demand across search, social, and local discovery platforms.
• Oversee seasonal, regional, and service-line initiatives, ensuring consistency across markets.
• Leverage AI, automation, and emerging tools to improve search performance, content development, efficiency, and insight generation.

• Support B2B growth with strong positioning, messaging, collateral, and vertical-specific tools.
• Strengthen marketing’s contribution to B2B lead generation
  , pipeline development, and sales effectiveness.
• Lead strategy and execution for industry events and trade shows in partnership with Sales, Operations, Client Services, and HR.

• Define, elevate, and protect the Plunkett’s brand across customer, employee, and partner touchpoints.
• Partner with HR to build and activate an employer brand that supports recruiting, retention and culture.
• Help lead key internal and external events that reinforce culture, community presence, and brand credibility.

• Collaborate with Client Services to improve the full customer journey from lead through ongoing service and retention.
• Use call data, customer feedback, reviews, and performance insights to inform messaging and channel strategy
  .
• Establish foundational internal communication practices that promote clarity, alignment, and shared priorities across the organization.

• Own full oversight and management of the approved marketing budget
  , ensuring disciplined investment and clear ROI.
• Set expectations, demand performance, and create transparency through strong reporting and dashboards.
• Lead data-driven decision-making across funnel performance, attribution, and channel effectiveness.

• Start by understanding the strengths, skills, and capacity of the current team and partners.
• Assess existing tactics, workflows, and tools to identify gaps and opportunities.
• Build the next phase of the marketing organization
  —defining roles, hiring thoughtfully, and developing talent.
• Foster a culture of accountability, collaboration, and continuous improvement.

You are decisive.
You thrive on ownership and responsibility.
You welcome accountability—and bring it out in others.
You see marketing as a performance engine
, not a support function.

• 10+ years of B2C and B2B marketing experience with a proven track record of driving measurable revenue impact.
  Primary focus and strength should be in B2C Marketing efforts, within a services driven environment is highly preferred.
• Minimum of 3+ years leading, managing, and mentoring a marketing team
  , with responsibility for setting strategy aligned to business goals.
• Expertise in digital marketing, SEO/SEM, lifecycle marketing, and marketing attribution
  .
• Strong…