Regional Business Manager, West – Healthcare Nutrition

Regional Business Manager, West – Healthcare Nutrition

Join to apply for the Regional Business Manager, West – Healthcare Nutrition role at Lyons Magnus
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Pay range: $/yr – $/yr.

Job type:
Full-time.

At Lyons Health Labs, we are a fast‑growing leader in beverages, ingredients, and healthcare nutrition solutions. We’re committed to improving quality of care and patient outcomes through science‑based, wholesome nutrition. Our portfolio serves patients across acute care, long‑term care, and home settings. We are rapidly expanding our digital and e‑commerce presence to better reach healthcare providers, caregivers, and patients directly.

We’re looking for driven, entrepreneurial individuals who are motivated not only by business growth, but also by the mission to make a real impact on patients’ lives.

This is a customer‑facing, business‑development‑focused sales role. The Regional Business Manager will take ownership of a defined territory, driving growth through direct provider engagement, distributor/GPO/broker partnerships, and food service integration. A key aspect is promoting Lyons Magnus nutritional products to healthcare operators, understanding needs, providing solutions, and ensuring adoption of nutrition programs.

• Own and grow a territory of long‑term care and acute care accounts, driving revenue and product adoption.
• Develop strong relationships with healthcare decision makers—operators, dietitians, administrators, nurses, clinical leaders, and procurement teams—to create true partnerships.
• Identify and execute business‑development opportunities, including new accounts, program adoption, and cross‑selling initiatives.
• Collaborate with food service distributors, GPOs, and broker partners to integrate nutrition solutions into menu programs, streamline ordering, and improve operational alignment.
• Develop and execute territory plans, including account prioritization, pipeline management, and sales forecasting.
• Partner with marketing and commercial teams to support product launches, promotions, and educational initiatives.
• Monitor territory performance, market trends, and competitive activity, making data‑driven adjustments to drive growth.
• Represent the company at provider meetings, industry events, and educational forums, positioning the organization as a trusted partner.
• Effectively manage the company CRM system.
• Maintain compliance with healthcare regulations, GPO/IDN guidelines, and company policies.

• Proven success in hands‑on sales, business development, and territory growth. Experience working with food service distributors and clinical teams is highly desirable.
• Self‑motivated, entrepreneurial, and results‑oriented with strong consultative selling skills.
• Excellent relationship‑building, communication, and negotiation abilities.
• Comfortable managing independent territory operations with minimal supervision.
• Willingness to travel up to 50% of the time throughout the region, including overnights, to support accounts, distributors, GPO, broker, and provider relationships.

• Bachelor’s degree in Business, Healthcare, Nutrition, or a related field.
• Minimum of 3 years of sales experience in healthcare nutrition, medical device, or food service‑related healthcare sales.

• Advanced degree preferred.
• Experience working with food service distributors and clinical teams is highly desirable.

Mid‑Senior level.

Full‑time.

Sales and Business Development.

Food and Beverage Manufacturing.