Counter Sales Representative

About Betts

At Betts Company, our purpose is to Improve the Way Things Move. We are proud of how each Team Member embodies this purpose and lives The Betts Way following our seven core values:

Respect Everyone, Aim for Excellence, Share Your Passion, Work Smart, Take Care, Communicate, and Act Ethically

In the Counter Sales role, you serve as the face of Betts Truck Parts & Service to customers visiting the store. You provide a high level of service, product knowledge, and efficiency to ensure each customer has an excellent experience while representing and modeling the Betts Way.

• Represent Betts Company in a respectful, knowledgeable, and professional manner to customers, vendors, and other contacts.
• Respond to customer inquiries (in-person, phone, or electronic) regarding parts availability and pricing.
• Suggest related products to increase sales.
• Pull parts from stock or coordinate with the warehouse to fulfill orders, including service team requests.
• Restock and maintain organized showrooms.
• Serve as a product and vendor resource to educate customers and assist in purchase decisions.
• Navigate vendor websites to source products for customers.
• Continuously expand product and vendor knowledge.
• Keep sales software current with accurate sales and customer information.
• Process orders from the outside sales team and assist service staff with parts identification and sourcing.
• Complete transactions, including invoices, credits, and point-of-sale processing.
• Meet or exceed monthly sales goals; record outbound calls to prospective customers and document lost sales.
• Communicate inventory discrepancies and pricing issues to the Branch Manager.
• Identify, measure, and bend U‑bolts as needed.

• Perform all Level I responsibilities.
• Maintain a daily average of 25 customer invoices.
• Accurately identify, measure, and locate common parts independently.
• Verify customer accounts and pricing without assistance.

• Perform all Level I and II responsibilities.
• Act as a master parts identifier and verify market‑accurate pricing, recommending adjustments when necessary.
• Provide input to the Branch Manager on purchase trends and stocking needs.
• Mentor, train, and support Level I team members.

• High School Diploma or GED required
• Minimum of 1 year retail sales experience preferred
• Familiarity with automotive repairs and parts preferred

• Excellent verbal communication and customer service skills
• Ability to make sales and develop rapport with customers
• Ability to adjust terminology used to fit audience knowledge level
• Knowledge of variety of automotive parts, vendors, and services
• Ability to identify parts and provide recommendations to customers, including upselling
• Computer savvy to utilize vendor lookup tools, software, and point of sale services
• Acts as a team player to collaborate with all areas of the branch to provide the best possible customer service

• ERP and service management software (e.g., order management, labor tracking, inventory systems)
• Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
• SharePoint (for SOPs, KPI dashboards, and team collaboration)
• Communication tools (email, phone, Teams, Zoom)
• Personal protective equipment (PPE) for shop floor visits
• Office equipment (computers, printers, scanners)
• Company vehicle for travel between locations (as needed)

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to perform a range of physical activities, including lifting, carrying, pushing, and pulling items of varying weights.

The role may involve standing, sitting, walking on normal, uneven, or slippery surfaces, bending, squatting, kneeling, climbing, crawling, and reaching at or above shoulder height. Employees must be able to operate vehicles or equipment as needed, including automatic or manual transmission vehicles and, where applicable, forklifts. The position also requires manual dexterity, including handling, grasping, holding objects, and routine keyboard or ten‑key use.