Sales & Marketing Manager

Overview

Join to apply for the Sales & Marketing Manager role at Granville Homes
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This range is provided by Granville Homes. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

This position is responsible for taking on a leadership role as our Sales and Marketing Manager, reporting directly to the CEO. Responsible for creating, implementing, and managing strategic sales and marketing programs that generate qualified traffic, drive home sales, and enhance the company’s brand presence across our single-family, multi-family, and non-profit divisions. The ideal candidate will bring proven experience in residential real estate, particularly in new home sales, and have the ability to lead a high-performing team while collaborating cross-functionally with other departments.

In this role, you will develop and execute sales strategies to meet short- and long-term goals, conduct market research to identify and target prospective buyers, and make data-informed decisions to optimize ROI on all sales and marketing efforts. You will oversee both sales operations and marketing initiatives. From campaign planning and digital outreach to pricing strategies and community positioning. The position also includes managing internal and external communications, overseeing our social media presence and building a strong campaign while ensuring all messaging aligns with our branding and promotional goals.

You will serve as a key member of the leadership team, mentoring sales and marketing staff, working closely with design and construction teams, and providing insight for executive leadership to help guide product development and community planning. Your ability to translate market trends into actionable strategies and drive measurable results will be critical to your success.

• Develop and implement data-driven sales and marketing strategies to drive traffic and meet absorption targets
• Conduct market research and buyer segmentation analysis to inform product positioning and promotional planning
• Monitor competitor activity, resale data, and market trends to refine pricing and incentive strategies
• Manage external marketing vendors and partners, including agencies, media buyers, photographers, and designers
• Approve lot pricing, releases and spec home strategies in collaboration with other teams
• Coordinate all marketing communications, social media strategy, and brand messaging
• Lead, manage and develop the Sales & Marketing team, including performance and professional growth
• Maintain interdepartmental alignment between sales, design, construction, and executive leadership
• Oversee all promotional events, community launches, and marketing calendar execution
• Incorporate strategic market research and customer segmentation insights into proposals and recommendations for promotional strategies
• Research, identify and coordinate photographers and videographers for projects as needed
• Act as point person for all external marketing and sales partner relationships including agencies, vendors and suppliers
• Collaborate with leadership to approve lot releases, spec site plans, and pricing strategies
• Collaborate with leadership and finance to set lot pricing, approve releases, and plan spec home strategy
• Responsible for lot pricing with premiums
• Strategize incentives and promotions as needed
• Coordinate with Design on model home merchandising to align with buyer preferences and marketing themes
• Partner with Construction to manage communication and updates around scheduling or delays that impact marketing or sales activities
• Identify and implement new tools, technologies, or systems that support marketing and sales effectiveness
• Strategize on quarterly and yearly projections, and absorption rates
• Oversee workload distribution and task prioritization for marketing and sales staff
• Work to keep all department initiatives/tasks on schedule
• Manage the department team members, including time and attendance, professional development and performance management
• Perform performance evaluations and staff development for the Marketing & Sales…