Regional Business Manager, West – Healthcare Nutrition

Description

We are a fast-growing leader in beverages, ingredients, and healthcare nutrition solutions. The Lyons Health Labs division is committed to improving quality of care and patient outcomes through the power of science-based, wholesome and delicious nutrition. Our portfolio serves patients across acute care, long-term care, and home settings, and we are rapidly expanding our digital and e-commerce presence to better reach healthcare providers, caregivers, and patients directly.

At Lyons Health Labs, we believe in the power of nutrition to elevate quality of care. We’re looking for driven, entrepreneurial, individuals who are motivated not only by business growth, but also by the mission to make a real impact on patients’ lives.

This is a customer-facing business development-focused sales role. The Regional Business Manager will take ownership of a defined territory, driving growth through direct provider engagement, distributor/GPO/broker partnerships, and food service integration. A key aspect of this role is promoting Lyons Magnus nutritional products to healthcare operators to understand needs, provide solutions, and ensure adoption of nutrition programs.

Pay Range: $115K –130K annually + bonus

Schedule: Monday – Friday (occasional weekends)

Hours: 8:00 AM – 5:00 PM

Location: Remote – Ideal candidate to be based in CA

Regional Coverage: Largest focus is CA, but also includes OR, WA, AZ, UT, NV, , MT, WY

Travel Requirements: Up to 50% (including overnight travel)

• Own and grow a territory of long-term care and acute care accounts, driving revenue and product adoption.
• Develop strong relationships with healthcare decision makers - operators, dietitians, administrators, nurses, clinical leaders, and procurement teams to true partnerships.
• Identify and execute business development opportunities, including new accounts, program adoption, and cross-selling initiatives.
• Collaborate with food service distributors, GPOs, and broker partners to integrate nutrition solutions into menu programs, streamline ordering, and improve operational alignment.
• Develop and execute territory plans, including account prioritization, pipeline management, and sales forecasting.
• Partner with marketing and commercial teams to support product launches, promotions, and educational initiatives.
• Monitor territory performance, market trends, and competitive activity, making data-driven adjustments to drive growth.
• Represent the company at provider meetings, industry events, and educational forums, positioning the organization as a trusted partner.
• Effectively manage company CRM system.
• Maintain compliance with healthcare regulations, GPO/IDN guidelines, and company policies.

• Proven success in hands-on sales, business development, and territory growth. Experience working with food service distributors and clinical teams is highly desirable.
• Self-motivated, entrepreneurial, and results-oriented with strong consultative selling skills.
• Excellent relationship-building, communication, and negotiation abilities.
• Comfortable managing independent territory operations with minimal supervision.
• Willingness to travel up to 50% of the time throughout the region, including overnights, to support accounts, distributors, GPO, broker, and provider relationships.

• Bachelor’s degree in Business, Healthcare, Nutrition, or related field.
• Minimum of 3 years of sales experience in healthcare nutrition, medical device, or food service-related healthcare sales.

• Advanced degree preferred.
• Experience working with food service distributors and clinical teams is highly desirable.