Content Marketing Planner and Content Writer

Delta, founded in 1971, is a global leader in switching power supplies and thermal management products with a thriving portfolio of innovative energy-saving systems and solutions in the fields of industrial automation, building automation, telecom power, data center infrastructure, EV charging, renewable energy, energy storage, and display, to nurture the development of innovative manufacturing and sustainable cities. As a world-class corporate citizen guided by its mission statement, “To provide innovative, clean and energy-efficient solutions for a better tomorrow,” Delta leverages its core competence in high-efficiency power electronics and its ESG-embedded business model to address key environmental issues, such as climate change.

Delta serves customers through its sales offices, R&D centers, and manufacturing facilities spread over close to 200 locations across five continents. Delta has 158 sales offices, 72 R&D centers, and 48 manufacturing facilities worldwide.

Throughout its history, Delta has received various global awards and recognition for its business achievements, innovative technologies, and dedication to ESG. Since 2011, Delta has been listed on the DJSI World Index of Dow Jones Sustainability™ Indices for 11 consecutive years. In 2021, Delta was also recognized by CDP with leadership-level ratings for its substantial contribution to climate change and water security issues and named Supplier Engagement Leader for its continuous development of a sustainable value chain.

Content Marketing Planner and Content Writer

About the Role

We are seeking a Content Marketing Planner and Content Writer to lead the strategy, creation, and optimization of content that amplifies Delta’s brand voice and thought leadership in the U.S. market.

This role requires a strategic storyteller who can transform complex technical topics—such as AI-driven data centers, power management, and renewable energy technologies—into engaging, audience-first content that supports awareness, demand generation, and customer engagement.

Working cross-functionally with Corp Comm, Product, PR, Digital, and regional teams, you will ensure cohesive messaging and consistent brand storytelling across all channels.

Key Responsibilities

• Develop and execute a content marketing strategy that elevates Delta’s thought leadership in data center, AI, and energy innovation.
• Craft persona-based messaging frameworks and storylines aligned to the U.S. customer journey and business priorities.
• Translate technical insights into clear, engaging narratives across multiple formats, including blogs, whitepapers, case studies, articles, video scripts, infographics, and product communications.
• Collaborate with subject matter experts to ensure strategic alignment, technical accuracy, and tone consistency.
• Support the creation of large-scale, research-based content that can be repurposed across reports, presentations, and digital campaigns.

Content Operations & Optimization

• Manage the content lifecycle—intake, creation, approval, publication, and performance tracking—ensuring version control and accessibility.
• Maintain organized repositories and communication channels to support internal visibility and reuse.
• Interpret performance metrics using analytics tools (e.g., Google Analytics, SEMrush) to identify insights and recommend actionable improvements for content effectiveness.
• Partner with campaign and digital marketing teams to ensure content is discoverable, optimized for SEO, and consistent across paid, earned, and owned channels.

Campaign & Cross-Functional Collaboration

• Collaborate with global and regional teams to align content with marketing campaigns, product launches, and event initiatives.
• Ensure messaging consistency across PR, web, social, and any outbound communications.
• Support U.S. demand generation initiatives with targeted content that speaks to industry priorities, from data center efficiency to renewable power management.

Qualifications

• 8+ years of experience in content strategy, content marketing, or brand communications, preferably within B2B technology, energy, or industrial sectors.
• Proven success in creating and managing multi-channel…