Director of Sales; Senior Living

Your Role:

As the Director of Sales, your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You’ll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.

• Status:
  Full Time
• Schedule:
  
  Monday–Friday;
  Manager-on-Duty weekends rotating with Director team; some weekends & holidays
• Location:
  
  2100 Whittier Drive, Frederick, MD 21702
• Rate of Pay: $60,000–$65,000 base salary commission

Seaton Frederick offers a close-knit, family-style culture with a clean, well-established environment and a strong local reputation. You’ll partner with a supportive leadership team, balance on-site engagement with meaningful external business development, and directly impact occupancy growth while helping families discover a trusted senior living option in Frederick.

• Execute all facets of the company’s Sales Playbook, including discovery, tours, follow-up, objections, and closing
• Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
• Build, nurture, and maintain referral networks through external outreach, presentations, and business development
• Manage inquiries from all lead sources, providing timely responses and professional follow-up
• Conduct personalized tours and discovery meetings to connect with prospective residents and families
• Maintain accurate CRM data to track leads, activity, and conversion metrics
• Plan and execute community marketing initiatives and sales events to drive qualified leads
• Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
• Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
• Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
• Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
• Represent the community with professionalism, integrity, and compassion in all interactions

• Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred
• Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
• Proven record of achieving sales targets and occupancy goals
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Experience using CRM systems to manage leads and track performance
• Strong communication, presentation, and relationship-building skills
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
• Professional, compassionate approach with a resident- and family-first mindset
• Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)
• [Insert if applicable:
  Participation in rotating on-call schedule or Manager on Duty (MOD) responsibilities required]

• Enjoy a comprehensive benefits package — medical, dental, vision, PTO, 401(k) and more for eligible positions
• Thrive in a purpose-driven environment that puts residents first
• Join a collaborative, supportive leadership team that values your voice
• Build meaningful connections and create lasting impact for residents and their loved ones

• Competitive wages
• Early access to earned wages before payday!
• Flexible scheduling options with full-time and part-time hours
• Paid time off and Holidays (full-time)
• Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
• 401(K) with employer match
• Paid training
• Opportunities for growth and advancement
• Meals and uniforms
• Employee Assistance Program

Discovery Management Group is part of the Discovery Senior Living family of companies, a recognized industry leader for performance, innovation and lifestyle customization…