Marketing Specialist - C&S

Location:

Franklin, WI, United States
Date Posted:
Oct 16, 2025

Central Garden & Pet Company (NASDAQ:

CENT and CENTA), is a leading innovator, marketer and producer of quality branded products for the pet, lawn and garden supplies markets. Central Garden & Pet is searching for a Marketing Specialist to join the Central Specialty Pet business unit located in Franklin, Wisconsin as part of its Small Animal Marketing team.

The Marketing Specialist supports the marketing efforts and activities of the C&S business team and works with cross-functional teams to ensure execution of brand marketing initiatives. The Marketing Specialist is responsible for supporting execution of marketing projects for the Small Animal business to satisfy overall company objectives. The Marketing Specialist will manage the day-to-day operations of the Small Animal product portfolio, including packaging development, product information management and the various aspects of the product life cycle.

• Leads managing the Small Animal product portfolio including product information management of both printed and digital assets for 500+ products in the Kaytee Small Animal product line
• Initiates new product set-up documents and coordinates the new product set-up process
• Prepares creative briefs for packaging development, collateral and digital communications
• Supports the marketing team with research, planning and analysis to analyze business trends to optimize pricing, merchandising and product assortment.
• Assists in the achievement of annual business objectives goals of revenue, profit, and share growth by providing flawless execution support
• Assists coordinating new product launches from concept to market, including supporting product development
• Develops sales tools/materials to optimize impact of the sales organization.
• Works with cross-functional teams, including, but not limited to, Customer Marketing, Sales, R&D, Product Development, Operations, Purchasing, Finance, Agency, and Legal to champion projects
• Act as an advocate for a positive work environment

• Bachelor’s degree in business or related field (Required)
• Previous pet industry experience with Small Animals such as Rabbits, Guinea Pigs or Hamsters (Required)
• 1-2 years of consumer-packaged goods product management experience (Preferred)
• Knowledge and experience utilizing syndicated data (Nielsen, IRI) is a plus
• Strong organizational and time management/prioritization skills
• Strong communication skills; written, oral and formal presentation
• Proficient in Microsoft Word, Excel, Power Point
• Self-motivator able to deliver satisfactory work under limited supervision

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and annual employer discretionary contribution
• Paid vacation, holidays and sick time
• Employee Assistance Program
• Access to thousands of free online courses
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications)

Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2023 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger.

Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California and has 6,700 employees across North America and Europe. Visit  to learn more.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.