Business Development Manager

Franklin, TN – Home Care Business Development Manager

Home Care Business Development Manager (Base + High Commission)

Location:

Franklin, TN (Hybrid)

Job Type: Full-Time

Are you driven by relationship‑building and motivated by results? Do you have a passion for helping seniors maintain their independence?

Home Matters Caregiving is a premium, Tennessee non‑medical home care provider expanding rapidly in the Nashville area. In a crowded industry, we stand out through our Nurse‑Guided, Technology‑Driven care.

We’re looking for a driven, polished, and strategic Home Care Marketer to grow our local presence, build a strong referral pipeline, and become a trusted resource for healthcare professionals.

Uncapped Earning Potential: Base salary + competitive commission on new business

Supportive Team: Marketing materials, CRM access, and a strong clinical team to support your efforts

Impact: Make a meaningful difference for seniors and their families

• Drive Referral Growth: Build, nurture, and maintain a high‑value referral network including hospitals, rehab centers, discharge planners, geriatric care managers, attorneys, and physicians.
• Field‑Based Outreach: Complete 30–40+ strategic, face‑to‑face professional visits each week.
• Relationship Management: Break into competitor accounts and convert them into long‑term partners.
• Strategic Planning: Create and execute a comprehensive, data‑driven 90‑day marketing plan.
• Intake Support: Assist with initial consultations with families and help ensure smooth starts of care.
• Digital Presence: Partner with the team on local SEO, online reputation management (Google Reviews), and social media storytelling.

• Experience: 2+ years of proven healthcare business development or sales experience (Home Care, Hospice, Assisted Living, or DME preferred).
• Go-Getter Mindset: You’re motivated, proactive, and persistent—comfortable making calls, showing up in person, and following through consistently.
• Relationship Builder: Empathetic, persuasive, and able to build trust quickly.
• Tech‑Savvy: Comfortable using CRM systems (Salesforce, Hub Spot, etc.) and Microsoft Office.
• Professional: Polished, punctual, reliable, and an excellent communicator.
• Requirements: 2+ Years In‑Home Care Relationship / Sales / Marketing

Base Salary: Based on experience

Commission: Uncapped, monthly performance‑based incentives

401(k);
Medical benefits to be considered

Please submit your resume and a brief description of a time you successfully grew a territory in a competitive industry.