Sr. Marketing Media Specialist Franklin, TN; Hybrid Position

Join the Mitsubishi Motors North America (MMNA) Team!

At Mitsubishi Motors NA, we are driving innovation, quality, and excellence in the automotive industry. Our commitment to delivering cutting‑edge vehicles goes hand in hand with our dedication to fostering a dynamic and inclusive work environment.

Our team members are the driving force behind our success, and we believe in empowering individuals to contribute their unique skills and perspectives. We are a collaborative and forward‑thinking team that values diversity, creativity, and continuous improvement.

At MMNA, your career is not just a job but a journey of growth. Benefit from ongoing employee development programs, contribute to our impactful Community Relations initiatives, and enjoy a range of employee benefits that make your experience with us exceptional.

Be part of a company proud of its heritage and excited about the future where together, we shape the future of mobility and drive success in every mile.

About the Job:

The Sr. Specialist, Paid Media is the operational backbone of our paid media program, ensuring our national campaigns run accurately, efficiently, and with strong data integrity. Sitting at the intersection of media buying, analytics, and executional excellence, you will translate strategy into precise, well‑orchestrated operations across channels.

Role

Summary:

In this role, you will manage the systems, tagging structures, pacing, and optimization workflows that keep campaigns performing on plan—while partnering closely with our Media Agency of Record (AOR) and internal teams to deliver reliable data and actionable insights. You’ll be hands‑on in the platforms, meticulous in the details, and essential to ensuring every campaign launches clean, tracks correctly, and performs to its fullest potential.

This role reports to the Sr. Manager, Media and Analytics.

As a Sr. Specialist, Paid Media, You Will:

Campaign Operations & Trafficking

• Oversee trafficking workflows managed by the Media Agency of Record; perform QA to ensure accuracy prior to launch.
• Ensure creative and tracking assets meet all tagging and naming requirements.
• Maintain pacing and budget trackers and support delivery and billing reconciliation.
• Own tag accuracy, naming conventions, Google Analytics 4 (GA4) taxonomy, and Marketing Mix Modeling (MMM) input hygiene.
• Deliver clean, consistent performance datasets to cross‑functional partners.
• Uphold brand safety, viewability, and invalid traffic (IVT) standards across channels.

Optimization & Performance Management

• Monitor pacing and performance to identify optimization opportunities.
• Recommend in‑flight adjustments tied to key performance indicators, including cost per lead, cost per session, video completion rate, viewability, and reach.
• Lead pre‑launch quality assurance to confirm setup accuracy (conversion tracking, targeting, creative rotation logic, brand safety controls).
• Collaborate with the Senior Manager for strategic review and alignment, escalating recommendations as appropriate.
• Design and execute structured, channel‑level experiments (e.g., audience tests, creative rotation rules, bidding strategies, evaluation of new streaming or programmatic partners).
• Document hypotheses, success metrics, and readouts; scale winning tests into standard planning.

Reporting & Insights

• Support weekly, monthly, and quarterly reporting with clean data and concise narrative insights.
• Translate platform metrics into actionable recommendations that influence strategy and budget deployment.
• Draft weekly Congress media slides and contribute to quarterly performance insights and next‑step test recommendations for leadership.
• Oversee QA of the Monthly Paid Search Media Report (AOR‑produced).

Cross‑Functional Partnership

• Partner closely with Creative, Analytics, and Marketing Intelligence teams to align assets, tagging, and reporting frameworks with campaign goals.
• Serve as a point of contact for media‑related timelines, operational needs, and platform questions.
• Strengthen collaboration with the Media Agency of Record, creative partners, and internal stakeholders through disciplined communication and operational excellence.
• Other duties as needed.

Me…