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Manager, Lifecycle Marketing
Job in
Franklin, Williamson County, Tennessee, 37068, USA
Listed on 2026-02-07
Listing for:
Tech Cratic
Full Time
position Listed on 2026-02-07
Job specializations:
-
IT/Tech
Digital Marketing
Job Description & How to Apply Below
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Job title: Manager, Lifecycle MarketingCompany: Tru Green
Job description
: Cool Springs Blvd, Franklin, Tennessee 37067
Tru Green accepts applications on an ongoing basis.
Job Description
Position Overview
The Manager of Lifecycle Marketing Initiatives is an operational, hands-on leader responsible for executing and optimizing CRM programs that drive customer engagement, retention, and revenue. This role bridges marketing strategy, technology, and execution—overseeing a nimble team that manages campaign build, QA, deployment, and CRM system health across email, push, and SMS channels. Ideal candidates bring deep platform expertise, operational excellence, and a passion for delivering seamless, scalable customer journeys.
Responsibilities
Oversee the execution of multi-channel marketing campaigns across email, push, and SMS using Microsoft Dynamics and supporting platforms.
Act as the mrketing in-house Microsoft Dynamics SME, ensuring efficient campaign builds, accurate audience segmentation, data integration, and journey orchestration and collaborating frequently with IT.Utilize Figma to partner with design and UX teams on wireframes and user flows that align campaign visuals with lifecycle goals.
Manage, mentor, and develop a team, setting priorities, monitoring performance, and fostering career growth while drive top performance.
Own the planning and timely delivery of all CRM programs and initiatives, collaborating cross-functionally with brand, product, analytics, and engineering.
Utilize dashboards and performance reports in collaboration with analytics partners to monitor audience health, deliverability, and campaign KPIs.Use data to recommend strategic changes to Senior Manager and Director.
Define scalable processes for campaign QA, documentation, compliance, and workflow automation to improve speed-to-market and accuracy.
Work closely with marketing strategy, product, sales, customer experience and customer service teams to deliver integrated, customer-first CRM experiences.
Competencies
Customer Focus – Building strong customer relationships and delivering customer-centric solutions while collaborating cross-functionally.
Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Action Oriented – Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Education and Experience Requirements
Bachelor’s Degree in a marketing, communications, or business field6+ years of experience in Marketing Operations /Creative or equivalent education and experience.
Knowledge, Skills, and Abilities
Strong hands-on experience with Microsoft Dynamics CRM for marketing automation and customer journey building.
Proficiency in Figma for campaign visualization, wire framing, and collaboration with UX/design teams.
Demonstrated success in leading cross-functional projects with clear documentation, testing, and reporting protocols.
Strong understanding of data segmentation, dynamic content, A/B testing, and CRM performance metrics.
Excellent organizational, analytical, and communication skills.
Familiarity with GDPR, CAN-SPAM, and other data privacy standards.
Experience with HTML/CSS for email builds a plus.
Physical Demands & Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of…
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