Digital Marketing Associate; In Office

Digital Marketing Associate (In Office)

Apply to the Digital Marketing Associate (In Office) role at JLB – Business Website Solutions, an Inc. 5000 award-winning marketing agency based in Franklin, TN. This position is fully in-office (not virtual).

JLB offers a 4‑day work week (5th day flex), full benefits (health, dental, 401k), company events and lunches, equity for tenured staff, bonuses, stock options, and other growth opportunities for qualified employees.

As a Digital Marketing Specialist, you will manage and optimize paid search campaigns on Google and Bing to increase conversions, calls, and revenue. You will also handle social media marketing, SEO/SEM, and digital advertising across platforms, developing both day‑to‑day tactics and long‑term strategies that align with client and company goals.

• Manage Search Engine Marketing campaigns on Google, Bing, Ad Roll, and social media networks
• Plan and recommend Search Engine Marketing budgets
• Track performance, analyze and report on Search Engine Marketing activities
• Create ad copy and perform keyword research, analysis and optimization
• Research and create geo‑targeted SEM campaigns and conduct A/B testing
• Track spend across all SEM campaigns and achieve targeted ROI and ad spend goals
• Understand performance marketing metrics and pricing models (CPL, CPA, CPC, CPE)
• Stay updated on best practices, bid‑management tools, keyword tools, and industry research
• Attend regular calls with Google and Bing representatives
• Collaborate with other business areas to implement SEO/SEM programs and solve related problems
• Develop link‑building strategies, keyword density, site architecture, and other SEO tactics
• Work as a strong team player with project‑management and communication skills
• Develop timelines, monitor progress, and ensure deadlines are met
• Build trusting relationships with internal staff and external partners, providing leadership and support
• Manage internal expectations, raise issues before they become problems, and suggest solutions
• Work closely with the Marketing team to align strategies and objectives
• Maintain awareness of marketing, media, and promotional plans; provide technological solutions such as rich media, mobile, and social networking initiatives
• Help nurture and enrich external perceptions of the company to grow market share

• Bachelor’s degree in digital marketing, marketing, business, or a related field
• Intermediate or higher proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• At least 2 years of experience in SEO, SEM, and Social Media Marketing
• Google Analytics certification or willingness to obtain certification
• Up‑to‑date knowledge of digital best practices, strategies, platforms, and trends
• Advanced understanding of web analytics, digital search, digital display, basic HTML coding, paid social, organic social media platforms, and computer hardware/software
• Strong written and verbal communication skills
• Strong project management, prioritization, organization, and time‑management skills
• Strong relationship‑building ability with a proactive, results‑oriented, and resourceful approach
• Attention to detail, accuracy, and excellent product quality
• Ability to work independently and within a broader team environment
• Valid driver’s license and acceptable driving record

Entry level

Full‑time

Administrative

Design Services

Location:

Franklin, TN