Advocacy & Training Manager

Job Description Changing the World, One Kibble at a Time

Champion Petfoods is expanding! We are excited to announce we are looking for a Advocacy & Training Manager to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry.

Our purpose,
To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

As the Advocacy & Training Manager for the Market Strategy & Deployment team, you will play a critical role in developing and delivering advocacy training programs that enable our sales associates to effectively communicate our brand values, product benefits, and nutritional expertise to customers and partners.

You will also engage our retailer and distributor partners with trainings that educate and excite them to promote our brands’ unique value propositions directly with shoppers.

You will ensure that advocacy efforts are aligned with global standards while tailored to the unique needs of the North American pet food market. Front and center stage, “face of advocacy”.

This role offers a hybrid work schedule, with time split between remote and in-person work.

• Leverage global training content to develop and execute training programs.
• Implement comprehensive advocacy training programs focused on pet nutrition, product knowledge, and brand storytelling tailored for the North America sales team and key customers.
• Localize global advocacy content to reflect North American regulatory requirements, market trends, and customer preferences in the pet food industry.
• Facilitate engaging training sessions using a mix of in-person, virtual, and digital learning tools.
• Develop "train-the-trainer" programs to enable sales leaders and internal trainers to cascade advocacy training effectively.

• Partner closely with global advocacy teams, marketing, product development, regulatory affairs, and sales leadership to ensure consistent messaging and compliance.
• Act as the voice of the North America sales team in global advocacy strategy discussions, providing insights and feedback to optimize training content and delivery.

• Define and track KPIs related to training participation, advocacy adoption, and impact on sales performance and customer engagement.
• Collect and analyze feedback from sales associates and leadership to continuously refine training programs.
• Stay informed on industry trends, competitor activities, and regulatory changes affecting pet food advocacy and sales.

• Ensure all training materials comply with North American pet food regulations and company policies.
• Promote best practices in advocacy and sales enablement across the region and share successful approaches globally.

• Bachelor’s degree in business, Marketing, Animal Science, Nutrition, or related field preferred.
• Minimum 5 years of experience in sales, sales training, enablement, or advocacy, ideally within the pet food, animal health, or FMCG sectors.
• Strong knowledge of pet nutrition, pet food products, and regulatory environment in North America.
• Excellent communication, presentation, and facilitation skills with the ability to engage diverse audiences.
• Proven ability to collaborate cross-functionally and manage multiple stakeholders.
• Data-driven mindset with experience in measuring training effectiveness and impact.
• Passion for pets and commitment to improving pet health and wellness.

• Safety: a strong commitment to…