Social Media Manager Gen

Overview

Reporting to the Sr. Manager of Next Gen Digital Content, the Social Media Manager is responsible for content creation and marketing through social media, building an online community by nurturing existing audiences and developing new ones and furthering the online reach and impact of brands.

Focused on the K-LOVE Kids brand, the primary goal is to ideate, plan, create, produce and schedule compelling and engaging content for Instagram, Facebook, Tik Tok, X, You Tube, and other social media platforms. This role will also work with stakeholders (e.g., Live Events, Marketing, Creative Services, Radio Programming, Technology, Pastors and HR) to create, produce and approve branded and campaign content for digital communities.

In addition, a
VALUES FIT
is top priority.

Do our values align with yours?

Mission, Beliefs & Values. If so, please read on.

This is an onsite role in Franklin, TN.

Please include work samples if available.

Here’s just some of what you will be doing daily...

• Plan, manage and execute social media-based campaigns for the K-LOVE Kids brand.
• Create content that upholds mission and culture, adheres to brand identities, uses social media influencers and search engine marketing (SEM) tactics to optimize impact and online reach.
• Use storytelling, creativity, and analytical knowledge to create content that touches and inspires the hearts of online audiences.
• Use the latest social media platforms and digital tools to create multimedia (e.g. 9:16 and 16:9 video, graphics, photos, live video, and text-based posts).
• Manage and develop relationships with online audiences through posts, campaigns and engaging with comments.
• Monitor, recommend and assist with social media campaigns.
• Monitor, analyze and report on analytics to inform future content and social media campaigns.
• Collaborate with the Digital Team (including other social media producers), Creative Services, Ministry partners and artists to find relevant content to be shared on social media channels.
• Ideate, script, storyboard, direct (when required) and produce videos with K-LOVE Kids brand talent, and other Ministry departments.
• Manage multiple tasks simultaneously while maintaining flexibility, creativity and control over work projects.
• Self-managed and work independently.

We are looking for a very specific skill set and business acumen. If you can say yes to each of these requirements, then we want to meet you!

• Bachelor’s degree in digital media, marketing, communications, or combination of education/training with relevant experience required.
• Minimum three years’ experience in social media management, radio, marketing, or public/media relations.
• Experience working with and managing social media brand profiles. (e.g. Facebook, Instagram, X, You Tube and Tik Tok)
• Solid understanding of creating photo and video content with Adobe Creative Suite.
• Creative, resourceful and possesses initiative with a solid sense of social media and marketing communication.
  
  Keen sense of judgment regarding organization, presentation and linking social media content.
• Solid understanding of copywriting, formatting, and distributing content for social media.
  
  Must be able to provide copywriting samples.
• Strong attention to detail, comfortable with multi-tasking and solid organization skills.
• Ability to meet tight deadlines.
• Ability to work independently and as a member of a team.
• Ability to present self professionally.
• Possess creativity, flexibility, fast learner, and enthusiasm.
• A collaborative style, with strong service mentality. Need to be seen as a team player.
• Excellent interpersonal skills with the ability to develop sincere business/Ministry relationships.
• Strong written and verbal communication and presentation skills.
• Demonstrated commitment to the social sector with a passion for our mission and values.

Why work for Educational Media Foundation, K-LOVE/Air1?

Educational Media Foundation (EMF) is a nonprofit, multi-platform media company on a mission to draw people closer to Christ. Founded in 1982 in Santa Rosa, CA, with a singular radio station, EMF today owns and operates the nation's two largest Christian music radio networks (K-LOVE and Air1) with over 1,000…