Sr. Marketing Manager - Specimen Management

Overview

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We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

The Senior Marketing Manager will lead BD’s Core Tubes portfolio within the U.S. Specimen Management platform, driving revenue growth and reinforcing BD’s market leadership—particularly for the iconic Vacutainer® brand, one of BD’s most strategic product lines. This role requires a strong customer focus and strategic mindset to develop and execute multi-year marketing plans that deliver sustainable differentiation, profitability, and customer value.

You will collaborate across regional and global teams to build competitive strategies grounded in customer insights, market analysis, and innovation—while demonstrating leadership, creativity, and a bias for action in a fast-paced environment.

• Portfolio Leadership: Own all aspects of product management for the Core Tubes portfolio, including forecasting, financial planning, pricing, lifecycle management, and promotional activities.

• Customer-Centric Growth: Develop compelling value propositions, identify customer needs, and create training programs to support sales teams and enhance customer engagement.

• Regional Marketing & Sales Support: Partner with sales teams to deliver impactful marketing programs, launch management, and field training that drive adoption and retention.

• Strategic Planning: Build and execute annual and long-term marketing strategies—including pricing, positioning, branding, and resource allocation—leveraging data-driven insights and BD’s marketing excellence framework.

• Tactical Execution: Deliver high-quality marketing collateral, demand forecasts, and competitive analyses; manage multiple priorities with speed and precision.

• Innovation & Creativity: Identify new product opportunities and develop creative marketing tactics to differentiate BD in the marketplace.

• Data-Driven Insights: Develop KDG dashboards that synthesize data from multiple sources, enabling actionable insights to optimize performance annually and across strategic planning cycles.

• Leadership & Influence: Lead cross-functional initiatives, influence without authority, and serve as a trusted advisor to internal stakeholders.

• Domestic travel up to 30%.

• Bachelor’s degree required; MBA preferred.

• Minimum 7 years of business experience, including 5+ years in marketing or product management required. Healthcare or life sciences marketing experience preferred.

• Depth of marketing expertise in segmentation and lifecycle management experience required. Product launch planning/execution experience strongly preferred.

• Proven strategic thinking capability with experience in pricing, positioning, branding, and resource optimization required.

• Strong tactical skills, including spreadsheet proficiency, collateral development, forecasting, and competitive analysis required.

• Demonstrated creativity in marketing tactics and problem-solving required.

• Leadership potential with ability to influence cross-functional teams and manage competing priorities in a high-growth environment required.

• Excellent oral and written communication skills required.

• Track record of continuous learning and adaptability required.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing…