Senior Manager, Commercial Insights & Analytics

Senior Manager, Commercial Insights & Analytics

The makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

The Senior Manager, Commercial Insights & Analytics will lead market insights—including market modeling, market forecasting, and competitive intelligence—for the US Specimen Management (SM) commercial organization. This role requires expert analytical skills and the ability to balance navigating details—with utmost attention to detail and accuracy—with bigger picture strategy. The position does not have direct reports, but the individual will serve as a team leader and coach to more junior team members.

• Market Insights Planning & Project Management:
  Develop and implement the structure and plan for delivery of market insights deliverables for the US SM organization with guidance from the Senior Director of Commercial Insights & Operations.
• Market & Market Share Reporting & Forecasting:
  Lead execution of monthly/quarterly/annual market size and market share reporting, integrate third‑party data, competitive intelligence, and assessment of macroeconomic factors and emerging trends. Lead long‑ and short‑term forecasting for the annual strategic review (ASR) and budgeting activities.
• Market & Competitive Intelligence:
  Lead quantitative and qualitative market and competitive intelligence scanning, assess emerging industry trends and their potential impact on commercial operations strategies, and communicate key findings and implications to multiple partners. Lead scenario planning activities as appropriate.
• Pricing Analytics:
  Monitor and assess internal and competitive pricing and profitability trends to support development of pricing and contracting strategies. Conduct periodic and ad‑hoc analyses of pricing and contracting proposals to assess revenue, profitability, and market share impact. Generate and maintain a Group Purchasing Organization (GPO) performance report.
• Customer Relationship Management (CRM):
  Lead salesforce effectiveness reporting, such as funnel execution, using  (SFDC) data.
• Database & Dashboard Management:
  Organize and maintain databases of internal, competitive, and market intelligence data; develop and maintain Power BI dashboards to visualize and communicate data and insights.
• Revenue & Demand Forecasting:
  Support revenue and demand forecasting for the ASR, annual budgeting, quarterly projections, and monthly sales performance analysis.
• Supply Chain Reporting:
  Support supply chain management through tracking of metrics such as Days Inventory on Hand (DIOH) and analysis of channel marketing programs.
• Customer Insights:
  Support primary market research and voice of customer (VOC) activities.
• Continuous Improvement:
  Maintain a continuous improvement approach with a goal of driving efficiency through automation, machine learning, and artificial intelligence while ensuring data integrity and accuracy.
• Collaboration:
  
  Collaborate across the organization with SM Marketing & Commercial Operations, Sales, Finance, Supply Chain, US Revenue Operations, Global Marketing, and other BD centralized resources.
• Other:
  Perform ad‑hoc analyses and any other duties as directed.

• Bachelor’s degree in business, marketing, data science, management information systems, mathematics, statistics, or a related field.
• Minimum 7 years of professional experience, including 5+ years in business analytics, forecasting, strategic insights, or a related field, ideally in a downstream capacity.
• Expert proficiency in analytic and quantitative modeling and data visualization using Microsoft Excel and Power BI.
• Advanced proficiency in database development, management, and data mining using Databricks, Microsoft Access, and SQL Analysis Services.
• Strong working knowledge of…