Senior Marketing Automation Specialist

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Workhuman is looking for a Senior Marketing Automation Specialist to join our energized automation team that is pivotal in the go-to-market function. This position offers the unique opportunity to play an integral role in lead generation, nurturing, email marketing, global campaigns, and other customer outreach programs while growing your skills and expertise in new marketing automation technologies. The day-to-day work is highly collaborative with the broader marketing team in executing campaigns and driving best practices.

• This is a hybrid role which requires at least 3 days a week onsite in our brand‑new Framingham, MA office.
• Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role.

• Create emails, website landing pages, forms, lead lists, and reports.
• Create, manage, QA, and execute marketing campaigns. Coordinate elements from multiple teams to execute on deliverables for marketing campaigns and projects.
• Lead the broader marketing team in making data‑driven decisions using reporting and analytics to improve and report on campaign performance.
• Create data segmentation filters, distribution lists for campaigns, lead scoring enhancements, and buyer journey experiences that maximize lead conversions and reduce unsubscribes across our ecosystem.
• Collaborate with a variety of Workhuman teams while providing the opportunity for individual team members to lead and strategize on campaign execution/optimization.

• Strong understanding of marketing processes including campaign execution, QA testing, and conversion measurement.
• Has the ability to work with multiple internal stakeholders.
• Experience prioritizing assigned work to ensure deadlines are met.
• Eye for detail and quality checks to ensure data excellence.

• 3+ years of experience in Marketing or Marketing Systems.
• Basic knowledge of HTML and CSS (a plus).
• Experience with Marketo or Salesforce Marketing Cloud (a plus).
• Creative problem‑solving and excellent communication skills.
• Bachelor’s degree or equivalent preferred.

The base salary range for this position is $75,000–$90,000. Offered base compensation within this range will be determined based on the candidate’s qualifications, experience, geographic location, and other factors relevant to the scope and responsibilities of this role.

This role is also eligible for bonus or other variable compensation based on job performance and our standard benefits package, which supports employee well‑being and work‑life balance.

Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position, please don't hesitate to reach out to us at gl for assistance. We are committed to ensuring equal access to opportunities for all individuals.

At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long‑term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset.

We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud‑based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs,…