Marketing Manager

Marketing Manager

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Marketing and Communications Locations:
Framingham, MA Posted:
Mar 1, 2026 Closes:
Open Until Filled Type:
Full-time Salary Type:
Annually Salary Range: $83,000.00 - $88,000.00 Position
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About Framingham State University:

Framingham State University was founded in 1839 for a singular purpose - to meet a public need and promote the public good. At our founding as the nation's first public normal school, that need was for comprehensively educated public school teachers who would, in turn, promote an educated citizenry. FSU continues to offer exceptional teacher education programs, and while we are proud of our roots as a teachers' college, we have grown far beyond them.

Public need continues to evolve, and FSU right along with it. Our students and alumni are making waves in the fashion industry, designing nutrition plans for professional athletes, writing for major media and news organizations, working for Fortune 500 companies right here in Framingham, and so much more. FSU is a proudly public and truly transformative institution offering accessible, affordable educational opportunities that integrate an academically challenging liberal arts education with workforce preparation programs in a highly personalized teaching environment.

Our programs have expanded, but our purpose and commitment to public education for the public good remain steadfast.

FSU currently enrolls about 3,000 undergraduate and 1,200 graduate and professional students, offers 60 undergraduate and graduate programs in the arts and humanities, behavioral and social sciences, and professional fields, and enrolls 48% BIPOC students and 54% first-generation college students in our undergraduate programs. We are deeply committed to inclusive excellence and strive to promote a culture of equity and antiracism.

This commitment has earned FSU eight Insight Into Academia Higher Education Excellence and Distinction (HEED) Awards and led to our recognition in the Great Colleges to Work For program. We encourage applications from those who share our commitment to promoting a diverse, welcoming, and inclusive community.

FSU is ideally situated between Boston and Worcester on land originally stewarded by the Nipmuc people for thousands of years. FSU and the surrounding area are steeped in history, achievement, and innovation, and provide access to urban hotspots, verdant landscapes, natural and cultural amenities, and diverse communities.

Our founding motto, LIVE TO THE TRUTH, was said at the end of each class by beloved first principal, Cyrus Peirce, who sought to discover and teach "truth in theory and principle...truth in spirit and motive...truth in manner and form...truth intellectual and truth moral." Early leaders found this motto "speaks of sincerity of spirit...of intensity of effort, of resolution to succeed, of joy in achievement."

LIVE TO THE TRUTH aptly reflects our past and our pledge for the future as it continues to guide our institution in practice and endeavor. If you share in this quest for truth and a commitment to living it fully, make the next chapter of your career the best chapter at Framingham State University.

Learn more about our career opportunities mingham.edu/careers .

Job Description:

GENERAL STATEMENT OF DUTIES:

Framingham State University is seeking a talented and motivated marketing professional to help develop and lead the institution's comprehensive, integrated marketing program.

Reporting to the Executive Director of Marketing and Communications, the Marketing Manager leads the development and refinement of comprehensive, segmented marketing plans that incorporate multi-channel messaging across the admission lifecycle. The position oversees the creation, execution, and optimization of marketing channels and mediums including, but not limited to email, social, web, print, and video. The Marketing Manager ensures that all marketing content reflects consistent and timely on-brand messages.

The Marketing Manager works closely with campus constituents to develop a centralized, cohesive marketing effort defining the University's primary messaging and brand and visual identity. This position builds upon the University's strengths to leverage its unique position in higher education.

SUPERVISION RECEIVED:

Executive Director of Marketing & Communications

SUPERVISION EXERCISED:

Print Services Supervisor;
Social Media Contractor, Student Interns

EXAMPLES OF SPECIFIC

DUTIES AND RESPONSIBILITIES:

• Work collaboratively within a cross-functional team environment to execute integrated marketing plans designed to drive undergraduate and graduate enrollment goals, support new academic program launches, and raise visibility and awareness of Framingham State University;
• Work closely with the Executive Director of Marketing and Communications and the Chief Enrollment Officer to develop a comprehensive enrollment marketing plan that aligns with both the university's…