Dir., Digital Commerce

SUMMARY OF POSITION
:

The Director of Digital Commerce will own and lead the direct-to-consumer (DTC) business across the full United Sports Brands portfolio
, including Nathan Sports, Shock Doctor, Cutters, McDavid, Pearl iZUMi, and EQYP
. This role is both strategic and deeply hands‑on
, charged with accelerating near‑term revenue growth while leading a company‑wide digital commerce transformation that modernizes capabilities, operating models, and performance culture.

This leader will grab the reins
, take full ownership, and operate with urgency—relentlessly identifying and unlocking growth opportunities across acquisition, conversion, retention, merchandising, and platform capabilities. Success requires a tireless, roll‑up‑your‑sleeves operator who thrives in complexity, moves fast with imperfect information, and balances short‑term wins with long‑term scale.

You will bring a portfolio mindset
, tailoring DTC strategies by brand maturity, consumer behavior, and channel role—while building shared systems, testing frameworks, and best practices that raise performance across USB.

• Own and grow the DTC P&L across all USB brands
  , driving revenue, profitability, and efficiency.
• Develop brand‑specific DTC strategies that reflect each brand’s role (consumer‑led, channel‑led, or hybrid).
• Identify and prioritize short‑term growth unlocks (conversion, AOV, merchandising, pricing, promo, media efficiency).
• Build long‑term DTC engines for retention, LTV, loyalty, and owned audience growth.

• Lead the evolution of USB’s digital commerce operating model
  , capabilities, and ways of working.
• Establish a test‑and‑learn culture grounded in rapid experimentation, analytics, and iteration.
• Define and own the portfolio eCommerce technology roadmap
  , balancing speed, scalability, and cost.
• Standardize where it creates leverage; customize where it creates advantage.

• Partner with Brand Marketing to drive performance across paid media, SEO, on‑site conversion, CRM (email/SMS), loyalty, and lifecycle marketing
  .
• Partner with brand and performance teams to optimize full‑funnel growth
  , not just last‑click revenue.
• Lead rigorous A/B testing across UX, merchandising, messaging, offers, and site experience.
• Obsess over the consumer journey
  , eliminating friction from first touch to post‑purchase.

• Own digital merchandising strategy: assortment, pricing, bundling, launches, and storytelling.
• Continuously improve UX, site speed, mobile experience, checkout, and customer support integration
  .
• Use qualitative and quantitative insights to improve confidence, clarity, and conversion
  .

• Lead and develop a high‑performing digital commerce team.
• Act as a connector and catalyst across Marketing, Brand, Product, Operations, IT, and Customer Service.
• Influence senior leadership with clear POVs, data‑backed recommendations, and decisive action plans
  .
• Serve as a change agent
  , raising the bar for accountability, speed, and performance.

• Owner Mentality – You take accountability, move first, and finish strong.
• Relentless Growth Driver – You are tireless in finding ways to grow revenue today while building for tomorrow.
• Data‑Led, Not Data‑Paralyzed – You use data to act, test, and learn—fast.
• Hands‑On Operator – You are comfortable in dashboards, CMS tools, experiments, and execution.
• Portfolio Thinker – You understand how to scale best practices without forcing sameness.
• Change Leader – You enjoy transforming systems, teams, and mindsets.
• Consumer‑Obsessed – You fight for better experiences, not just better metrics.
• Scrappy + Strategic – You balance urgency with vision and discipline.
• Other duties as assigned.

• This is a full‑time position
• Typical work hours and days are Monday – Friday, 8:30 a.m. to 5:00 p.m.
• This position is based out of the Fountain Valley, CA office
• This position is expected to travel approximately 10%
• This position requires in‑office attendance at least 4 days per week (subject to increase in future).

• The Company is…