Associate Director, DTP Marketing - HIV Treatment

Associate Director, DTP Marketing - HIV Treatment

Job Description

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description

Making an impact on a global scale, for over 30 years, Gilead has been a leading innovator in treating and preventing HIV, but this expertise is just a foundation for our ambitions. In this role, you will support development and implementation of marketing strategies that inspire patients to engage in their HIV treatment journey.

The Associate Director, DTP Marketing, reports directly to the Senior Director of DTP Marketing - HIV Treatment and is responsible for execution of strategies and initiatives supporting Gilead’s flagship HIV treatment product.

Responsibilities

• Assists in the development of US HIV Direct-to-Patient strategy for BIKTARVY and Gilead HIV portfolio.

• Develops and executes DTP focused tactical initiatives including but not limited to websites, social media, digital/print media initiatives, SEO/SEM, field marketing materials and optimizes execution and success of the brand.

• Define campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks.

• Leads market research and leverages multiple data sources including but not limited to advisory boards, field force inputs, industry reports, and media consumption trends to uncover emerging needs, opportunities, and innovative approaches to engage audience segments.

• Effectively manages multiple agency partners to produce deliverables on strategy, within timelines, on budget, and measures outcomes.

• Actively manages media budget targets for assigned programs.

• Gains approval for marketing materials through internal review process including management reviews and secures final production.

• Works well cross-functionally with Sales, Legal, Regulatory, Medical, Market Research, Sales Analytics and Managed Markets and other key internal stakeholders to identify synergies, solve key business problems and apply optimizations to the overall efforts.

• Leads or serves as a key project team member on cross-functional projects, often with high visibility to senior management within the organization.

• conducts qualitative and quantitative analysis of current initiatives to determine optimal resource allocation and continuous improvement of campaigns.

Basic Qualifications:

High School Degree and Fourteen Years’ Experience

OR

Associate’s degree and Twelve Years Experience

OR

Bachelor's Degree and Ten Years’ Experience

OR

Masters' Degree and Eight Years’ Experience

OR

PhD and Two Years’ Experience

Preferred Qualifications:

• 8+ years of pharmaceutical/biotech industry experience

• A minimum of 4-6 years in product marketing or advertising focused on consumers or patients.

• Bachelor’s degree in marketing or related fields required.

• Demonstrated excellence in project management including planning, prioritization, execution, analytical assessment, and performance management.

• Ability to analyze customer insights; understand market dynamics and connect tactics with…