Senior Director, Consumer Marketing – HIV Prevention, Market Expansion

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life‑threatening illnesses worldwide.

Reporting to the Executive Director, within Gilead’s U.S. HIV Prevention Business Unit, the Senior Director, Consumer Marketing – Market Expansion will lead the creation and execution of a new consumer engagement model designed to increase awareness and drive demand for HIV prevention treatment among underserved and naïve populations.

We are looking for a visionary builder—a strategic leader who is passionate about social impact, deeply understands consumer behavior, and excels at navigating ambiguity. The successful candidate will craft innovative, culturally relevant strategies that close the awareness gap and foster sustained behavioral change.

This position is onsite at our campus in Foster City, CA (Tuesday - Thursday).

• Define and lead a consumer strategy focused on new market activation and health equity.
• Build innovative engagement models across digital, social, grassroots, and influencer channels.
• Translate insights into authentic messaging that meets consumers where they are.
• Lead campaign creation and manage media and agency performance to KPIs.
• Partner across HCP, Community Liaisons, Public Affairs, Medical, and Access to ensure cohesive execution.
• Ensure cultural fluency and representation in all consumer-facing materials.
• Serve as the voice of the consumer in executive forums and planning cycles.
• Bachelor’s Degree & 14+ years of consumer marketing experience in healthcare, public health, or mission-driven industries.
• Proven track record of building new audience segments and launching in white space.
• Exceptional strategic, creative, and leadership abilities.
• Deep knowledge of media, grassroots, and behavior change marketing.
• Strong equity lens with demonstrated cultural competency.
• Storytelling expert.

• Bachelor's Degree and Fourteen Years’ Experience
• OR
• Masters' Degree and Twelve Years’ Experience
• OR
• PhD and Twelve Years’ Experience

• Proven success in launching into categories marked by cultural hesitation or stigma
• Expertise in applying deep insights to craft messaging that opens difficult conversations
• Ability to build brand platforms that normalize prevention as part of overall well‑being
• Skilled at shaping narratives that prompt action even when health topics are emotionally charged
• Familiarity with emerging care models (e.g. telehealth, at‑home care) that prioritize discretion and patient autonomy

• Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
• Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.
• Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.