Assoc Director, Marketing

Assoc Director, Marketing

United States - California - Foster City Commercial/Sales Operations Regular

• Develop and execute the strategic and tactical promotional plans for HCPs and patients, with a focus on NPP across channels and viral hepatitis brands
• Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Reg. Secures final production
• Establishes a partnership and works well cross-functionally with Sales, Legal, Regulatory, Medical, Market Research, Sales Analytics and Managed Markets and other key internal stakeholders.
• Increase our customer and patient impact through new digital channels and further optimization of current channels
• Leverages multiple data sources including market research, advisory boards, and field force inputs to uncover emerging needs and opportunities
• Assist with annual brand planning and budget allocations; assist with recommendations for marketing mix allocation
• Effectively manages multiple agency partners to produce deliverables on strategy, within timelines, on budget, and measures outcomes
• Develop marketing solutions to a wide range of complex problems which require the regular use of ingenuity and innovation. Ensure solutions are compliant and consistent with organization objectives.
• Closely manages budget for assigned tactics

• Bachelor's Degree and Ten Years’ Experience
• OR
• Masters' Degree and Eight Years’ Experience
• OR
• PhD and Two Years’ Experience

Preferred Qualifications:

• Must have excellent management skills including planning, prioritization, objective setting, meeting management and plan execution. This also includes excellence in project management and effectively managing multiple projects/priorities.
• Strategic thinking skills with ability to formulate, develop and execute strategy.
• Extensive knowledge and experience in pharmaceutical product management.
• Ability to translate market research findings into actionable insights and tactical plans.
• Solid analytical skills, demonstrated by the ability to identify and understand complex issues and problems, and interpret information in a manner that provides appropriate recommendations
• Experience executing tactics, working with Business Conduct and Promotional Review Committee to successfully develop and deploy customer and sales facing initiatives to grow the brand for the US market
• Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels, strong partnering skills, bias for action and tangible results
• Interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of functions/disciplines.
• Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices
• Experience managing a process and working with cross-functional teams

• Create Inclusion - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams.
• Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
• Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem