Director, NPP​/Omni-Channel Promotion

Position Summary

The Director of Non-Personal Promotion (NPP)/Omni-Channel Promotion will lead the development and execution of the digital engagement strategy for HCPs. The Director will shape and operationalize an integrated omni-channel ecosystem that drives brand demand, and customer activation across multiple channels. The Director will partner closely with Business Insights & Analytics, Commercial Operations, and Sales to ensure seamless and measurable execution of digital and non-personal promotional initiatives.

This position is remote with a corporate headquarters in Foster City, CA and Parsippany, NJ. The Director will report to the Vice President, Marketing.

Primary Responsibilities

• Develop and lead the omni-channel and NPP strategy across digital, email, web, programmatic, paid media, social, and in-EHR channels

• Translate brand objectives into integrated, sequenced digital journeys tailored for HCPs

• Define engagement objectives, targeting strategies, and KPIs across the customer funnel

• Lead the creation, testing, deployment, and optimization of multi-channel campaigns, including branded promotion, CRM/MA journeys, and retargeting programs

• Oversee content strategy and digital asset development in collaboration with brand, creative agencies, and PRC review processes

• Manage agency partners to ensure timely, high-quality execution of all digital initiatives

• Build and own the overall omni-channel capability roadmap, including platforms such as CRM, marketing automation, CDP, website/CMS, analytics tools, and personalization engines

• Work closely with Commercial Operations to ensure proper data integration, segmentation, and measurement

• Drive innovation in HCP engagement by evaluating emerging channels, technologies, and digital partnerships

• Develop dashboards, campaign performance reports, and optimization plans using analytics and real-time insights

• Monitor customer engagement trends and evolve strategies based on data

• Partner with Business Insights & Analytics to design test-and-learn plans, A/B tests, and ROI analyses

• Collaborate with Sales, Commercial Operations, and promotion team to ensure alignment between personal and non-personal promotion

• Serve as the NPP/digital thought leader across the commercial organization

• Own and manage the omni-channel budget

• Ensure all digital and promotional activities meet regulatory, legal, privacy, and compliance standards

Competencies

• Strong understanding of oncology or rare disease therapeutics

• Proven track record of developing and executing integrated HCP omni-channel campaigns

• Strong analytical mindset with the ability to translate insights into actionable strategy

• Familiarity with EHR-based promotion, programmatic media, real-world data targeting, and personalization capabilities

• Strong project management and operational excellence skills

• High performer with the ability to set a vision and collaborate across a diverse group of internal and external stakeholders from a variety of disciplines, levels, and cultures

• Strategic thinker with an innovative mindset and track record of making recommendations while incorporating a diverse set of stakeholder input and feedback

• Strong problem solving and entrepreneurial thinking and confidence in working within a fast-paced and dynamic environment

• Clear demonstrated understanding of the pharmaceutical regulatory requirements and the impact on developing marketing materials

• Exceptionally strong interpersonal, verbal communication skills, and writing skills, including the ability to simplify complex scientific topics through storytelling

• Proven project management skills, including timeline and budget management, planning, prioritization, objective setting, meeting management, plan execution, and performance management

Experience

• Bachelor's degree in business, marketing, or life sciences required; advanced degree with commensurate experience preferred

• A minimum of 9 years of pharmaceutical/biotechnology marketing experience, including significant experience in digital, omni-channel, or non-personal promotion

• Deep experience with CRM, marketing automation platforms, CDP/data…