Associate Director of Omnichannel Analytics

Associate Director of Omnichannel Analytics

Location:

Foster City, CA | Job Level: Associate Director | Full Time

At Gilead, we are dedicated to creating a healthier world by developing therapies that transform lives and ensuring access to these therapies worldwide. The Associate Director of Marketing and Promotional Analytics will collaborate with cross‑functional teams to gather and analyze data from digital media campaigns, aiming to measure and optimize media quality and performance.

• Strategic Partner – Work with internal stakeholders to define key business questions aligned to brand objectives and develop measurement approaches to analyze and optimize media performance.
• Marketing Mix Modeling (MMM) – Design and implement MMM strategies to measure and optimize the effectiveness of marketing spend across traditional and digital channels, collaborating with marketing leaders to allocate budgets based on data insights.
• Multi‑Touch Attribution (MTA) – Drive adoption of MTA frameworks to attribute marketing outcomes to touchpoints in the customer journey, ensuring robust tracking and integration with CRM systems for a holistic view of performance.
• A/B Testing & Experimentation – Develop test and learn strategies across channels and socialize results within the organization, ensuring continuous learning and ongoing improvements in marketing strategies based on test outcomes.
• Digital and Media Analytics – Oversee analysis of digital marketing campaigns, provide actionable insights to enhance customer engagement, optimize conversion rates, and improve overall digital performance, collaborating with media teams to adjust campaigns based on data‑driven insights.
• Analytical Storytelling – Create reports and presentations for key stakeholders, providing insights into campaign performance and opportunities for optimization, and ensuring stakeholder buy‑in and support for data‑driven initiatives.
• Stakeholder Collaboration – Stay ahead of industry trends and advocate for new technologies and methods that enhance the company’s marketing capabilities.

• Bachelor’s Degree with 10+ years of experience OR Master’s Degree with 8+ years of experience OR PhD with 5+ years of experience.
• 8+ years working experience in marketing analytics, digital analytics.
• Bachelor’s degree in a quantitative field (Business, Marketing, Statistics, Economics).
• Experience with media and digital data sources is required.
• Proven ability to manage multiple projects simultaneously with tight deadlines.
• Experience in the pharmaceutical or biotech industry is desirable.

• Strong experience in brand marketing and optimization.
• Experience using data‑driven media planning tools.
• Mar Tech and big data knowledge (DMP, digital identity solutions, CDP, etc.).
• Knowledge of digital marketing data from publisher channels and Adobe clickstream.
• Familiarity with building models for marketing incrementality and proficiency in statistical analysis (hypothesis testing, experimentation, regressions).
• Strong written and oral communication, data visualization, presentation, and interpersonal skills.
• Strong collaboration, planning, project management, and ability to influence analytic capabilities.
• High motivation, strong work ethic, and positive attitude under tight deadlines.
• Leadership experience with relationship building and influencing others.

• Create Inclusion – model inclusion and embed diversity in team management.
• Develop Talent – coach employees on performance and future potential, providing feedback and growth opportunities.
• Empower Teams – align team goals with organizational objectives, remove barriers, and connect to the broader ecosystem.

Salary range: $ – $. Eligible for discretionary annual bonus, stock‑based long‑term incentives, paid time off, and a comprehensive benefits package including medical, dental, vision, and life insurance.

Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, disability, genetic information, gender identity, veteran status, or other protected characteristics per applicable law.