Sr. Director, Product Management

Overview

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

Pioneering Technology:
At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.

Collaborative Culture:
We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.

Global Impact:
Join a company where your work has a global, measurable impact on our clients, the business, and each other.

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.

The Impact of a Sr Director, Product Management at Coupa:

This role sits at the heart of Coupa’s next phase of growth. You will directly shape how the Supplier Network scales—aligning supplier success, buyer trust, and monetization into a single, durable marketplace strategy that supports Coupa’s long-term platform vision.

Coupa is scaling one of the world’s largest B2B supplier networks, connecting millions of buyers and suppliers globally. We’re hiring a Senior Director of Product Growth to lead growth strategy and execution across our Supplier Network & Marketplace—with direct accountability for supplier activation, engagement, monetization, and network liquidity.

This is a senior, high-impact product leadership role. You will own growth at the system level: defining strategy, shaping the roadmap and partnering deeply with Engineering, Design, Data, Sales, Marketing, and Finance to drive durable revenue and marketplace outcomes.

If you’ve led growth for marketplaces, networks, or enterprise platforms—and know how to scale PLG without eroding trust—this role was built for you.

What You’ll Be Responsible For

• Supplier Network Growth & Strategy
• Own the end-to-end growth strategy for Coupa’s Supplier Network, spanning supplier acquisition, activation, engagement, retention, and monetization across multiple revenue streams.
• Define and scale network and marketplace growth loops that increase buyer demand, supplier participation, and transaction velocity.
• Set clear north star metrics and success frameworks aligned to Coupa’s long-term platform and revenue goals (FY27+).
• Marketplace Monetization
• Lead product strategy for supplier monetization, including subscriptions, premium visibility, marketplace access, sourcing events, APIs, and future growth surfaces.
• Partner with Pricing, Finance, and GTM to evolve monetization models that are scalable, defensible, and aligned with supplier value.
• Ensure monetization strengthens—not compromises—buyer trust and marketplace integrity
• Product-Led Growth at Enterprise Scale
• Drive PLG motions across complex, enterprise procurement workflows.
• Establish disciplined experimentation practices focused on business impact, not vanity metrics.
• Balance short-term wins with long-term platform health and second-order marketplace effects.
• Senior Cross-Functional Leadership
• Lead and grow senior PMs and managers working across growth, marketplace, and supplier experience.
• Serve as a trusted partner to Engineering, Data, Design, Sales, Marketing, and Customer Success.
• Influence executive stakeholders with clear narratives, data-backed decisions, and strong product judgment.

What Success Looks Like

• Within 6–12 months, you will:
• Launch and scale new growth initiatives that materially improve supplier activation, engagement, and monetization.
• Establish Coupa’s Supplier Network growth model as a repeatable, measurable engine.
• Be recognized as a senior product leader who brings clarity, momentum, and results in a complex enterprise environment.
• Help evolve Coupa from feature-led delivery to outcome-driven, growth-oriented execution across the marketplace

What We’re Looking For

• Required Experience
• 10–15+ years of product…