Software Engineer, Demand Gen

Location

Foster City, CA (Hybrid) In office M,W,F

Full time

Engineering

• Compensation is determined based on career level, with the base salary for this role ranging from $140K – $219K
  • Offers Equity
  • Offers Bonus
  • Performance Based Bonus

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over 500,000 business users, Replit is democratizing software development by removing traditional barriers to application creation.

Replit is pioneering the future of software creation, bringing powerful AI development to everyone, from first-time builders to enterprises. Our mission is to empower the next billion software creators by collapsing the distance between idea and shipped software. Replit Agent is one of the fastest-growing AI products (10 → 250m ARR in 10 months), and we’re just getting started.

We re looking for an Engineer focused on acquisition and demand generation. You ll own server-side, multi-channel engineering and the API integrations that power our marketing programs—from email nurture to organic and paid acquisition to affiliate loops. Working closely with Marketing, you ll architect feedback systems that let campaigns self-optimize, ship instrumentation that drives insights, and run experiments that measurably improve how we attract and convert new users.

• Build the plumbing for autonomous marketing programs:
  Design and maintain server-side frameworks, event pipelines, and API integrations across email (Iterable), paid platforms (Google Ads, Linked In), affiliate networks, and analytics warehouses (Big Query).

• Own integrated infrastructure:
  Instrument data events across acquisition funnels, landing pages, email sequences, and in-product activation flows; ensure statistical rigor, proper attribution, and clean holdout groups.

• Ship growth systems that close feedback loops:
  Build targeting/segmentation logic, dynamic offer engines, real-time performance dashboards, and automated campaign optimization rules that react to conversion data.

• Collaborate cross-functionally:
  Partner with Marketing, Product, Data, and Sales to translate business strategies into technical specs, campaign architectures, and measurable experiments that drive incremental revenue and customer acquisition.

• 2-4+ years building and shipping user-facing products with measurable growth impact; you ve meaningfully moved acquisition or revenue metrics at scale.

• Full-stack Type Script experience across React, APIs and backend.

• Strong product sense + analytical rigor: you write SQL, define success metrics, and know when to pivot or double-down.

• Experience with experimentation platforms (homegrown or vendor), event schemas, and cohort/segmentation analysis.

• Bias to action: you prototype quickly, validate with users, and ship.

Full-Time Employee Benefits Include:

• Competitive Salary & Equity

• 401(k) Program

• Health, Dental, Vision and Life Insurance

• Short Term and Long Term Disability

• Paid Parental, Medical, Caregiver Leave

• Commuter Benefits

• Monthly Wellness Stipend

• Autonomous Work Environment

• In Office Set-Up Reimbursement

• Flexible Time Off (FTO) + Holidays

• Quarterly Team Gatherings

• In Office Amenities

Want to learn more about what we are up to?

• Meet the Replit Agent

• Replit:
  Make an app for that

• Replit Blog

• Amjad TED Talk

Interviewing + Culture at Replit

• Operating Principles

• Reasons not to work at Replit

To achieve our mission of making programming more accessible around the world, we welcome diverse perspectives. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.

This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.

Compensation Range: $140K - $219K