Sales And Marketing Specialist

Gaffa Group Inc is looking for a dual-role professional responsible for both generating brand awareness and converting that interest into direct revenue. They bridge the gap between marketing strategy and sales execution to drive business growth

• Lead Generation & Prospecting: Identify and research potential leads through cold calling, email outreach, networking, and social media.
• Campaign Execution: Develop and implement marketing strategies and promotional campaigns across digital, print, and social media channels.
• Client Relationship Management: Build and maintain long-term relationships with new and existing clients to identify future business opportunities.
• Sales Presentations: Conduct engaging product demonstrations and presentations tailored to the specific needs of potential customers.
• Market Research: Analyze competitor activities, consumer trends, and market habits to refine positioning and pricing strategies.
• Reporting & Analysis: Track sales performance, monitor marketing metrics (KPIs), and prepare regular forecasting reports for management.

• Communication: Exceptional verbal and written skills for delivering pitches and negotiating contracts.
• Analytical Thinking: Ability to interpret data to solve problems and adjust sales tactics based on performance metrics.
• Education: A Bachelor's degree in Marketing, Business Administration, or Communications is typically preferred for this career path.
• Experience: Many roles require at least 1–2 years of experience in direct sales or customer service.