Corporate Communications Specialist II - Social Media Strategy

Corporate Communications at GM Financial

The Corporate Communications team at GM Financial is dedicated to excellence in global strategic communications and storytelling. We deliver timely, relevant communication strategies through our Global Internal Communications, Public Affairs and Operations teams. Our highly skilled team members work with stakeholders across GM Financial, General Motors, the industry and local communities to drive engagement and tell our company’s stories.

We believe in building relationships, communicating effectively in a fast‑paced environment, and thriving while collaborating with others.

The Corporate Communication Specialist II supports the KEYS® by GM Financial brand in its promotional efforts with a focus on social media and a goal of executing work that aligns with brand and social strategies. KEYS is our financial literacy program that seeks to empower smarter financial decisions by offering free financial resources. This includes the  website, the Our Two Cents podcast and event marketing.

• Own the promotion calendar, planning process and execution of social content for the KEYS brand
• Be comfortable working with a variety of internal and external stakeholders, managing multiple projects and being on camera for social media shoots and Our Two Cents podcast content when needed
• Collaborate with creative and social teams to execute the creation of various promotional campaigns across channels internally and externally
• Measure the performance of promotional content to inform future strategic planning

• Experience in social media and brand promotion, preferably managing a strategic calendar
• Stay up-to-date with the latest social media trends, tools, and best practices, finding relevant ways to promote KEYS by GM Financial resources and events
• Analyze key metrics on paid and organic social, adjusting strategies as needed to improve performance
• Collaborate cross-functionally to execute internal and external campaigns from ideation to creation and deployment
• Attention to detail and ability to meet multiple deadlines while working in a fast‑paced, multi-tasking environment
• Project management experience is a plus

• Bachelor’s Degree in communications, marketing or related discipline required
• 3+ years corporate communication, social media or brand marketing experience required

Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), tuition assistance, training, GM employee auto discount, community service pay and nine company holidays.

Our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Competitive pay and bonus eligibility.

Flexible hybrid work environment, 2‑days a week.