Brand Strategy & Partnerships Manager

Base pay range

$45,000.00/yr - $55,000.00/yr

Lila & Hayes is a growing lifestyle brand focused on elevated design, thoughtful storytelling, and meaningful brand relationships. As we scale, we are building a strong internal marketing and brand function that balances creativity with structure and long-term growth.

The Brand Strategy, Partnerships & PR Manager is responsible for shaping and executing the big-picture brand strategy through public relations, brand collaborations, partnerships, launches, and events.

This role is strategic but highly executional. You will own planning, outreach, coordination, and follow-through—ensuring that every partnership, campaign, and press opportunity supports long-term brand growth.

You will work closely with:
The Creative Lead, Social Media and Branding rep, who owns all of the creative execution across social, email, and influencer content.

• Lead PR outreach and relationship management
• Manage press pitching, gifting, follow‑ups, and coverage tracking
• Own brand storytelling and messaging for media opportunities
• Coordinate press assets, product samples, and timelines
• Track and report on press placements and brand exposure

• Identify and develop strategic brand partnerships
• Manage collaboration planning, outreach, and execution
• Coordinate contracts, timelines, deliverables, and launches
• Ensure partnerships align with brand positioning and growth objectives

• Work closely with the Creative Lead to support influencer partnerships
• Align influencer and collaboration initiatives with broader brand campaigns
• Help guide campaign goals, timelines, and partner selection
• Ensure partnerships support both awareness and engagement goals

• Plan and execute product launches, brand initiatives, and key moments
• Support planning and execution of events and pop‑ups
• Coordinate timelines, partners, and promotional strategy
• Ensure launches are cohesive across PR, partnerships, and marketing channels

• Assist in planning and executing brand photoshoots in support of:
• Campaigns
• Partnerships
• PR initiatives
• Support photoshoot logistics, including:
• Shot lists and creative needs (in collaboration with the Creative Lead)
• Product and sample coordination
• Timeline and on‑set support
• Ensure final assets are organized and delivered for marketing and PR use

• Bachelor’s degree in marketing, communications, public relations, or related field
• 2‑4 years of professional experience in PR, brand strategy, partnerships, or marketing
• Experience working in‑house at a brand or at a PR/marketing agency
• Strong written and verbal communication skills
• Highly organized with strong project management abilities
• Comfortable managing multiple initiatives simultaneously
• Confident working cross‑functionally and with external partners

You are:

• Strategic but highly execution‑focused
• Relationship‑driven and comfortable with outreach
• Organized, proactive, and detail‑oriented
• Confident managing timelines, partners, and deliverables
• Confident in tracking analytics and ROI
• Energized by building brand visibility and long‑term growth

You thrive in roles where follow‑through matters as much as ideas.

Entry level

Full‑time

Business Development and Sales

Retail Apparel and Fashion