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Marketing Insights Analyst

Job in Fort Worth, Tarrant County, Texas, 76102, USA
Listing for: Addison Group
Full Time position
Listed on 2026-01-19
Job specializations:
  • IT/Tech
    Data Analyst, Digital Marketing, Data Science Manager
  • Business
    Data Analyst
Salary/Wage Range or Industry Benchmark: 70000 - 90000 USD Yearly USD 70000.00 90000.00 YEAR
Job Description & How to Apply Below

Title:

Marketing Insights Analyst

Location:

Fort Worth, TX

Salary Range:

$70K-$90K;
Bonus Included

We are looking bring on a Marketing Insights Analyst to our team due to growth. This person will be collaborating with all other teams of the Marketing (Corporate/Field) that include Marketing Sysadmins, Campaign Managers, Campaign Coordinators, and Digital Marketing Specialist. In doing so, our Marketing Data Analyst will be looking to improve these main areas:

  • Marketing/Campaign Analysis: take data from different systems (DAM, Workfront, etc.) and uncover key insights for workflow improvement and business decisions.
  • KPIs: Analyze, develop, and design specific KPIs for each marketing division. Reframing their goals and what they define as success according to their data journey.
  • Visuals: Work with key stakeholders to understanding what insights they are needing to see and create visual reporting.
  • Optimization: Set governance/best-practices around the data lifecycle (entry, analysis, visuals, reading, etc.)
  • Automation: Helping automate practices, analysis, and reporting on information coming in.

Personality-wise we need someone who is a self-starter and is looking to take ownership in these areas. We need someone who bring ideas/insights to them about how to support these things.

Top

Skills Required:
  • Data Analysis:
    Google Analytics
  • Visualization Tools:
    Power BI and/or Tableau
  • Data Research:
    Quantitative and Qualitative
  • Report/KPI Building:
    Communication with MKT teams to look into data stories, define KPIs, and automation
  • Scrum/Agile Methodology
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