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Marketing Insights Analyst
Job in
Fort Worth, Tarrant County, Texas, 76102, USA
Listed on 2026-01-19
Listing for:
Addison Group
Full Time
position Listed on 2026-01-19
Job specializations:
-
IT/Tech
Data Analyst, Digital Marketing, Data Science Manager -
Business
Data Analyst
Job Description & How to Apply Below
Title:
Marketing Insights Analyst
Location:Fort Worth, TX
Salary Range:$70K-$90K;
Bonus Included
We are looking bring on a Marketing Insights Analyst to our team due to growth. This person will be collaborating with all other teams of the Marketing (Corporate/Field) that include Marketing Sysadmins, Campaign Managers, Campaign Coordinators, and Digital Marketing Specialist. In doing so, our Marketing Data Analyst will be looking to improve these main areas:
- Marketing/Campaign Analysis: take data from different systems (DAM, Workfront, etc.) and uncover key insights for workflow improvement and business decisions.
- KPIs: Analyze, develop, and design specific KPIs for each marketing division. Reframing their goals and what they define as success according to their data journey.
- Visuals: Work with key stakeholders to understanding what insights they are needing to see and create visual reporting.
- Optimization: Set governance/best-practices around the data lifecycle (entry, analysis, visuals, reading, etc.)
- Automation: Helping automate practices, analysis, and reporting on information coming in.
Personality-wise we need someone who is a self-starter and is looking to take ownership in these areas. We need someone who bring ideas/insights to them about how to support these things.
TopSkills Required:
- Data Analysis:
Google Analytics - Visualization Tools:
Power BI and/or Tableau - Data Research:
Quantitative and Qualitative - Report/KPI Building:
Communication with MKT teams to look into data stories, define KPIs, and automation - Scrum/Agile Methodology
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